Elifunt Blog

We share proven marketing insights and success stories.

Should I try ChatGPT advertising? AI advertising strategies derived from 80 years of advertising history

Should I try ChatGPT advertising? AI advertising strategies derived from 80 years of advertising history

ChatGPT advertising officially launched in Korea in August 2026. Tracing the trends of AI advertising through the 80-year history of advertising and the rise and fall of media commerce, Elifunt's ChatGPT advertising

Yeji Amy Kim

Things I wouldn't have known if I were alone, and things that were possible because we were together, all learned after joining Elifunt

Things I wouldn't have known if I were alone, and things that were possible because we were together, all learned after joining Elifunt

From an in-house solo marketer to a colleague at Elifunt. From experience with clients across diverse industries to building a team culture together and conducting new experiments, I have broadened my horizons compared to when I was alone

Park Ji-eun

2027 Marketing Seminar – The Era of AI Search: How Telecom Service Brands Are Discovered and Compared : Interview with Jung Bok-hee of SK Broadband

2027 Marketing Seminar – The Era of AI Search: How Telecom Service Brands Are Discovered and Compared : Interview with Jung Bok-hee of SK Broadband

Changes following the GEO Project, as told by Manager Jung Bok-hee of SK Broadband’s AT/DT Marketing Team. From budget establishment criteria to content planning and AI advertising response, in a follow-up interview

Ahn Eun-jeong

2027 Marketing Seminar: From Customer Questions to Conversion, Ajeongdang’s GEO Marketing Strategy – Interview with CMO Lee Ha-seok and SEO Strategy Team Leader Park Sang-hyung

2027 Marketing Seminar: From Customer Questions to Conversion, Ajeongdang’s GEO Marketing Strategy – Interview with CMO Lee Ha-seok and SEO Strategy Team Leader Park Sang-hyung

The Ajeongdang team never loses sight of the essence of 'the customer's real questions' even in the rapidly changing AI era. Ajeongdang's unique, authentic GEO that connects customer questions to conversion

Ahn Eun-jeong

2027 Marketing Seminar: Brand YouTube Strategies That Work in the AI ​​Era – Interview with Ucrab Marketing CEO Sunwoo Eui-seong

2027 Marketing Seminar: Brand YouTube Strategies That Work in the AI ​​Era – Interview with Ucrab Marketing CEO Sunwoo Eui-seong

In the era of AI search, how should you manage a brand YouTube channel? Check out CEO Sunwoo Eui-seong's insights!

Hong Yukyung

You're saying your life satisfaction has increased since returning to work after maternity leave? A first-time working mom's review one month back

You're saying your life satisfaction has increased since returning to work after maternity leave? A first-time working mom's review one month back

The first childbirth of an Elifunt team member! We candidly captured the process of how the individual and the team prepared for a successful return to work.

Kim Min-ju

OpenAI ChatGPT Ads, 3 Lessons Learned from Hands-on Implementation: From How-to to Results

OpenAI ChatGPT Ads, 3 Lessons Learned from Hands-on Implementation: From How-to to Results

The Elifunt team is sharing the setup know-how and four lessons learned from personally executing the ChatGPT ad PoC. We have summarized everything from the differences from search ads to performance data.

Ahn Eun-jeong

2027 Marketing Seminar: The New Era of Paid AI and Organic Marketing – Interview with Yeji Kim, CEO of Elifunt

2027 Marketing Seminar: The New Era of Paid AI and Organic Marketing – Interview with Yeji Kim, CEO of Elifunt

How will advertising and organic marketing reconnect in an environment where AI provides the answer first? Check out CEO Yeji Kim's 2027 marketing strategy insights.

Hong Yukyung

2027 Marketing Strategy Seminar: Little Team's SEO/GEO Marketing Challenge – Interview with Moduup CEO Lim Ju-il

2027 Marketing Strategy Seminar: Little Team's SEO/GEO Marketing Challenge – Interview with Moduup CEO Lim Ju-il

After much deliberation, how did Littlely, a small team without a marketer, start SEO and GEO marketing, and what insights did they gain?

Hong Yukyung

2027 Marketing Strategy Seminar: The AI ​​Era, Changes in Content Marketers' Job Competencies and Marketing Organizations' AX Strategies – Interview with ConnectAX CEO Kang Seul-gi

2027 Marketing Strategy Seminar: The AI ​​Era, Changes in Content Marketers' Job Competencies and Marketing Organizations' AX Strategies – Interview with ConnectAX CEO Kang Seul-gi

The work of a marketer is ever-changing with the times. What competencies and goals are required of marketers and marketing teams in the age of AI? An interview with ConnectAX CEO Kang Seul-gi

Ahn Eun-jeong

How to Grow Big in a Small Organization: An Honest Reflection on My 3-Month Probationary Period at Elifunt

How to Grow Big in a Small Organization: An Honest Reflection on My 3-Month Probationary Period at Elifunt

A 3-month retrospective of a 3-year junior marketer's probationary period at Elifunt! I share practical stories of rapid growth in a small organization through SEO and GEO learning and close onboarding.

Kim In-young

[GEO Marketing Webinar] A Collection of the 20 Questions Most Curious About by Law Firms, Hospitals, and High-Involvement Product Marketers

[GEO Marketing Webinar] A Collection of the 20 Questions Most Curious About by Law Firms, Hospitals, and High-Involvement Product Marketers

Get hints for your brand's marketing strategy through the 20 GEO questions most asked by law firms, hospitals, and high-involvement product marketers.

Ahn Eun-jeong

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