Lead Nurturing Scenarios That Create Real Conversions
Made by Elifunt.
Convert leads acquired with LeadGen into real customers with proven nurturing scenarios
Problem
Why aren't the leads we acquire converting into customers?
Even if you acquire potential customers through lead generation, the final contract conversion rate is low
If you acquire leads but they do not lead to conversion, it is time for a systematic lead nurturing process.
I don't know what message to convey at each stage of the sales process
Simple messages that do not consider the customer's type and journey are insufficient. You must send strategic messages at each stage.
Solution
Raise the temperature of potential customers with a systematic automation system
and turn them into real customers.
CRM Settings for Effective Lead Management
Design CTAs and lead magnet web forms for lead follow-up touches, and
manage response data.
Planning and writing nurturing messages
We plan and write
specific nurturing messages for each stage, taking into account the characteristics of potential customers
Performance monitoring and improvement
Connect the entire marketing – sales funnel to monitor performance and optimize conversion rates for each scenario stage.
Designing various nurturing scenarios suitable for the situation
From new customer activation to preventing churn and encouraging renewals, we provide nurturing scenarios tailored to the customer lifecycle.
Driving acquired leads to final conversion
• Maximize conversion rates by applying an automated nurturing process to leads acquired via Lead Magnet
• Design an automated email nurturing system that leads from MQL to SQL to implementation inquiries
Encourage paid conversion after free trial
• Design a systematic onboarding system to ensure new customers experience a "Wow-moment"
• Activate onboarding: Regularly send customer case studies and industry-specific/role-specific tips •
Preventing churn and encouraging contract renewal after purchase
• Retaining existing customers: Regularly sending content such as usage tips and success stories
• Encouraging contract renewal when expiration is imminent: Sending news about new features and benefits for existing customers
Why Elifunt
A B2B specialized group, Elifunt is different
We are a group of B2B professional marketers with experience in various industries
・From large corporations to startups, from traditional manufacturing B2B to deep tech AI innovation companies.
・Based on years of successful experience with clients, we design nurturing automation scenarios tailored to each company.
We establish an integrated nurturing strategy with professional B2B text content
Complete a conversion-driving content funnel by connecting everything from lead magnet content like eBooks to conversion-generating blog content and automated nurturing email messages.
Review
Elifunt's clients have already experienced this
past, because the company was small and had only recently been founded, we struggled with client meetings.
However, now that clients approach us with trust thanks to the Elifunt team's organic content, we are able to discuss the next steps immediately.
onboarding them.
I am realizing the results as more customers discover Simply through our content and we receive inbound inquiries saying they want to try it.
, after publishing industry-specific subpages and blog content, organic inquiries increased significantly.
We also consider it a major achievement that traffic from AI search engines like ChatGPT and Perflexity began just one month after launching the website.
sized and large corporations, which were difficult to reach through outbound marketing, increased dramatically.
When I heard that leads were being brought in from the Korean branches of global companies, I realized the true power of content marketing.
It
is also being a great help in reducing SA costs by discovering conversion-boosting keywords, and in determining the priority of content for newsletters or external channels.
Ringle is an English education service, we are focused on AI technology, and we wanted to emphasize this to our B2B customers as well.
Thanks to the Elifunt team accurately understanding and reflecting this, we were able to properly convey the unique value that Ringle possesses.
thanks
to consistently building content, we started receiving inbound inquiries.
Recently, we also tried paid marketing, and the content we had already accumulated was a great help in building trust. This was an effect that even we hadn't anticipated.
to our collaboration with Elifunt during the site renewal, organic traffic continues to increase.
Thanks to the consistent release of tax invoice-related content, Volta was able to secure the top spot in relevant search results.
We also occupied Google Snippet spots. I think latecomers will feel even more pressure.
How to
Building a Lead Nurturing Scenario:
Here's How to Proceed
STEP 01
Lead data analysis and
segmentation
Analyze existing lead data and
segment the groups.
STEP 02
Customer Journey Definition and
Scenario Design
Define the customer journey for each segment and
design
step-by-step lead nurturing scenarios
STEP 03
Lead Nurturing Automation Setup
We create CRM messages, such as emails and text messages, using existing content
propose
lead nurturing automation scenarios
STEP 04
Performance monitoring and
improvement
Monitor and improve performance at each stage.
Don't lose the hard-earned lead.
