Creating a company-owned online store that builds sales without spending tens of millions of won on advertising
Are you still relying solely on advertising for your shopping mall marketing?
Join Elifunt and build sales without advertising costs through organic marketing!
- Searching for ways to quickly relieve muscle soreness after a workoutLow advertising competition
- How much protein should I eat per day?Searching for concernsLow advertising competition
- recommended protein supplementproductsHigh advertising competition
We first capture the search concerns regarding empty ads as content and connect them to products.
Are sales dropping if you stop advertising?
Before purchasing a product, customers first search for their concerns, and nowadays, they ask AI. If brands are not responding at this stage, customers will only encounter the brand through advertisements.
Is CPA rising while ROAS is falling?
Product keywords face high advertising competition, causing CPC and CPA to continuously rise. However, "concern keywords"—searches customers make before finding a product—often have lower competition; therefore, if you establish a presence through content first, you can reach new customers without incurring advertising costs.
Are your detail page conversion rates and average order value stagnant?
Image-heavy product detail pages make it difficult for customers to find grounds for comparison, and AI can barely read the text within images. You must organize efficacy, target users, differentiators, and complementary products into text and schemas to expedite purchasing decisions and enable recommendations in AI responses.
Do you not make repeat purchases after the first purchase?
If retention is low after spending on advertising to acquire new customers, it is difficult for LTV to surpass CAC. Design repurchase strategies using post-purchase content and CRM messaging, and view the entire process from acquisition to repurchase as a single flow.
What is the difference between performance advertising and organic marketing for a company's own online store?
It is not a matter of choosing one over the other. Advertising caters to customers who are looking to buy now, while organic caters to customers who are still considering their options.
Sales example graph only while advertising costs are being spent
- Customers meeting
- Customers looking to buy now using product keywords
- Cost structure
- Cost per click/impression; turning off the budget stops traffic
- Key Indicators
- ROASCPACPCCTR
- Even as time passes
- As competition increases, advertising rates continue to rise
Purchase example graph that increases steeply as content accumulates
- Customers meeting
- Customers who search for their concerns or ask AI before finding a product
- Cost structure
- Once created, the content and the structure of the online store continuously generate traffic
- Key Indicators
- Organic Purchase Conversion RateAI Purchase Conversion RateAverage Order ValueRepurchase RateLTV
- Even as time passes
- Increase brand exposure and citation performance in search results and AI responses
Elifunt is reducing its reliance on advertising costs by filling areas with low advertising efficiency with organic products.
From traffic to your online store to detail page conversion rates, average order value, and repurchase rates!
We create results with organic marketing
The Elifunt team directly manages categories, detail pages, magazines, and data environments by sharing administrator privileges for your online store. Brands, focus on creating great products!
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Search demand
Finding search demand that leads to purchases
- Analysis of Search Volume and Advertising Competition for Concern Keywords and Product Keywords
- Defining the search journey of actual buyers
- Decide on content topics and priorities first
Search for problem→Compare solutions→Product selection criteria→Our product detail page -
Company store structure
Creating detail pages and categories that AI trusts and cites
- Reorganization of categories based on customer concerns and purchasing criteria
- Improve conversion rates by adding text, FAQs, and schemas to detail pages
- Google Business Profile · Merchant Center Brand Information Maintenance
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Content · CRM
Magazine content and CRM marketing that answer customer questions
- New brand magazine launched within the company's online store
- Planning and production of consultation information, comparisons, selection guides, and FAQ content
- CRM that drives repurchase with ChannelTalk and Kakao brand messages
Concerns Info→Comparison→Selection Guide→FAQ→Detail Page→Reviews→CRM -
Performance Analysis
View organic sales alongside ROAS
- Designing GA4 and Search Console Events for Commerce
- Organic Sales, Average Order Value, and Repurchase Rate Dashboard next to Ad ROAS
- Decide on next tasks through weekly inspections and monthly performance briefings
Organic performance does not guarantee specific sales or AI response exposure, as it requires time for content to accumulate and for search engines and AI to repeatedly verify it. Elifunt sets goals together with brands and measures performance based on sales.
Brands that need organic marketing for their own online stores
Brands operating their own online stores, such as Cafe24 or Imweb, can get started.
- high-involvement products that require prolonged deliberation,such as health supplements and functional care products, where customers spend a long time researching and comparing before purchasing. The brand provides solutions to the customer's concerns.
- For brands looking to increase their online store sales or strengthen their D2C presence,we build a structure that generates traffic and purchases directly, without relying on advertising. We establish the foundation for D2C brands that accumulate customer data in-house.
- commerce brands that want to reduce their dependence on advertising and Smart Store. It is ideal for brands that entrust advertising to performance marketing or shopping mall marketing agencies, but find that reducing advertising costs leads to a drop in sales. It shifts sales concentrated on advertising, Smart Store, and open markets to the brand's own website and directly manages repeat customers.
From kickoff to performance analysis, here's how we proceed
We determine the scope and contract terms together based on the sales stage of your brand's online store. Costs will be provided after consultation.
- Week 1
- Kick-off · Data Setup:Sharing brand and product USPs and customer personas, analyzing online store sales and traffic, and designing GA4 and GSC events.
- brand official stores, GA4, and GSC
- Week 2
- Organic marketing strategy:USP by target audience, keyword, prompt, and content planning by search journey, online store structure, and external channel planning
- Brand strategy feedback and finalization
- Weeks 3-6
- Online store revamp · Content executioncategory reorganization, detail page improvement, launch of magazine and content production, external channel overhaul
- brand content, customer service
- Week 7~
- Performance analysis and improvement,weekly inflow and purchase checks, CRM message planning and execution, monthly performance briefing
- Proposal for the next task based on Elifunt performance
Advertising costs are burned away, but
organic marketing remains as a brand asset.
Maximize your organic sales on your own online store with Elifunt!
Frequently Asked Questions
We have compiled frequently asked questions from brands considering shopping mall marketing and organic marketing for their own online stores.
For shopping mall marketing, what should I do first besides advertising?
We first identify the keywords customers search for before finding a product. Elifunt uses search data to discover the keywords that lead to actual purchases, and designs a strategy that drives everything from incoming traffic to repeat purchases through magazine content, detail pages, and CRM messages that answer those questions.
ROAS is dropping; can I reduce the number of ads?
It is not recommended to reduce it immediately. Create a dashboard that displays organic traffic and sales alongside ad ROAS, and gradually reduce your reliance on ads by replacing keywords with low ad efficiency with organic content.
I have a Smart Store; should I grow my own online store as well?
While Smart Store is ideal for selling directly within Naver, it is difficult for brands to manage customer data and repurchase rates directly. An in-house store allows you to consolidate brand content, customer data, and CRM in one place, serving as a hub for growing repurchase rates and LTV. We begin by defining the role of the in-house store while operating both channels simultaneously.
How can I increase the conversion rate and average order value of product detail pages?
We add text details such as efficacy, target users, differentiators, and comparison criteria to image-centric detail pages, along with FAQs and schemas, enabling both customers and AI to understand the product. We increase the average order value by linking complementary products and configurations through categories and content. The Elifunt team directly implements these features by obtaining administrator privileges for proprietary websites such as Cafe24 and Imweb.
How is it different from a shopping mall marketing agency, and how do you evaluate results?
Unlike agencies that execute ads on your behalf, Elifunt directly overhauls your in-house online store structure, content, and CRM to generate incoming traffic and repeat purchases without any advertising costs. The program runs for a standard six months, during which we monitor traffic and purchases weekly starting from the seventh week. We also track organic sales, average order value, and repurchase rates together through dashboards and monthly performance briefings.
