Hello! This is Yeji Kim from Elifunt. As I faithfully lived through the past month, we have already passed the halfway point of 2024. To grow stronger in the second half, the Elifunt team held a workshop to reflect on the first half and reaffirm our commitment to achieving our goals for the second half.
I am sharing the goals I will focus on more in the second half of the year and the new events I am launching.
📈 Building a Customer Success Journey with Content Growth Marketing
This is our number one principle that will not change in the second half of the year. In the second half, we aim to lead the genuine growth of more customers through Elifunt's specialized content growth capabilities.
Elifunt specializes in B2B companies, offering SEO and Content Growth Partnerships to acquire organic leads through content. If you are planning SEO and content marketing on your to-do list for the second half of the year, please contact Elifunt!
I will build the fundamental strength of organic marketing so that you can grow healthily and for a long time!
Get marketing consultation
🚀 Leading the B2B Marketing Paradigm with Content Growth Strategies
This is Elifunt's second vision and goal for the second half of the year. To effectively achieve our customer success goals, the Elifunt team constantly researches and analyzes marketing strategies and case studies. We share the conclusions we reach through deep deliberation and collaboration via the Elifunt blog, LinkedIn , and external seminars to foster mutual growth within the industry
In the second half of the year, we plan to prepare various events designed to alleviate the practical concerns of not only B2B marketers but also CEOs and management.
🏃🏽♀️➡️ A solid organizational culture that drives growth , strengthening the way we work
Although Elifunt is small in size, we are obsessed with improving our organizational culture and work methods. This is because we believe that a culture of “solving problems together” through “strong teamwork” is paramount to striking a balance between creating success for clients and developing both the company and individual capabilities.
The image below shows the data from our self-assessments of our work style during our weekly retrospectives. Our team consists of high-performing professionals who distinguish between goals and objectives, but we are also sometimes over-immersed individuals who need to improve on meeting deadlines due to an excessive workload.
We are looking for the Elifunt Team's 5th gem!
We are planning new hires for the second half of the year. Within Elifunt's close-knit organizational culture, we are looking for a Content Growth Marketer who is obsessed with problem-solving and customer success, and who executes strongly. We have the highest affection for Content Marketers who understand the power of writing. We look forward to your interest!
Learn about the Content Growth Marketer position
💝 More colorful news about Elifunt’s events in the second half of the year
🎙️ B2B Content Meetup (4th Wednesday of every month)
The B2B Content Meetup returns on the 4th Wednesday of every month! Thanks to the enthusiastic response from those who joined us for the first two events, we are planning this gathering to introduce diverse perspectives on the themes of "B2B Marketing" and "Content Marketing"!
July B2B Content Meetup: Organic Growth Strategies for B2B Leaders – PR Edition
B2B companies must persuade not only potential customers but also various stakeholders. What content strategies can be used to win the hearts of multiple stakeholders?
In the July Content Meetup, we introduce PR strategies that enable companies to effectively build customer relationships with potential customers and stakeholders. Joining of Team Cookie, a tech startup PR specialist group, CEO Ryu Tae-jun we will discuss strategies and case studies on the opportunities B2B companies can create by utilizing PR strategies .
We have invited a special guest. Team Leader Jo Hee-young from Explo Investment will be discussing why B2B companies need to do PR from an investor's perspective
- Target: CEOs and executives of B2B companies (Up to 60 selected)
- Location: Yeoksam Tipstown S6 1st Floor (Directions)
- Venue Sponsor: IT Asset Management & Software Management Service, Simply
- Schedule: Wednesday, July 24, 7:00 PM – 9:00 PM
→ Register for the July B2B Meetup
August Content Meetup: Organic Marketing Strategies of First-Generation Content Growth Companies
Attention B2B content marketers! In August, we are preparing a talk show where you can hear success stories from first-generation content growth companies that have grown through content.
Behind the creation of today's ModuSign , Toss Lab ( Jandi ), and Codebox ( ZUZU ) was content that captivated the hearts of customers . We share the content strategies and behind-the-scenes stories of these three companies that turned customers into fans through content.
- Target Audience: B2B marketers and content marketers (Up to 100 people)
- Schedule: August 29 (Thu), 7 PM – 9 PM
- Location: Tips Hall, Tips Town S1, Yeoksam-dong
📝 1% Leader Writing Club (with Maetel)
What Kind of Writing Should Leaders of Top 1% Companies Do?
We are launching the LinkedIn Writing Club for Leaders Building Top 1% Companies . LinkedIn is emerging as a sales and marketing channel for B2B businesses. On LinkedIn, executives from market-leading companies generously share their know-how on what to write and how to write it.
This is a club jointly planned and operated by Elifunt and Global Demand Creation Group Metel
- Target Audience: CEOs and management of companies aiming to grow into the top 1% (Max. 20 people)
- Schedule: First Tuesday morning of every month
- Location: Online
→ Sign up for the LinkedIn Writing Club
📈 Elifunt Keyword Analysis Workshop
The keyword analysis workshop we first held last June received such a great response from participants that we are planning a second session as an encore. If you are a B2B company looking to build the foundation for organic growth, join Elifunt's keyword analysis workshop!
- Keyword Analysis Workshop 2nd Session – August – September (5 weeks)
- Keyword Analysis Workshop 3rd Session – October – November (5 weeks)
→ Apply for Keyword Analysis Workshop 2nd Session
🫡 We will build B2B corporate growth together!
The second half of the year for the Elifunt Team is set to be filled with new challenges and execution. To contribute to the healthy growth of the B2B industry, the Elifunt Team is working hard every day! We are expanding our strengths and improving our weaknesses.
If you have any suggestions or proposals for the Elifunt team, please feel free to contact us anytime!!
