As performance advertising gradually loses its effectiveness, changes such as blocking third-party cookies have played a significant role in utilizing content as a key marketing strategy. Today, in light of these shifting marketing trends, we will examine everything from why companies need to provide content to what kind of content is essential for service growth!
Why is content marketing necessary?
Traditional advertising is facing various limitations in attracting viewers' attention and delivering messages. Most consumers try to avoid advertisements, and desensitization to them is on the rise. In contrast, content marketing approaches this not as an advertisement, but as the provision of information. This encourages consumers to naturally be exposed to and take an interest in the content. By providing information, education, and entertainment, content marketing contributes to the formation of a positive relationship between brands and consumers.
The effects of content marketing
Content marketing plays a crucial role in targeting and market analysis. In particular, analyzing search queries from users on search engines like Google or Naver before content creation allows marketers to identify the needs and interests of their target audience. This information serves as a vital foundation for establishing content strategies and effective targeting. Search terms also provide data that reveals recent trends and the information consumers are seeking. Keywords discovered through this data are effectively utilized to help content reach its target audience. So, what are the benefits of SEO-optimized content marketing?
1) The service is better discovered by the target.
Apartment Slice Investment Platform Grayzip – Google Snippet Exposure
To ensure your service is better discovered by your target audience, it is crucial to effectively combine SEO and content marketing. By combining SEO and content marketing, a service can achieve higher visibility through improved search engine rankings. Achieving high rankings on search engines significantly enhances brand awareness and greatly assists in attracting new visitors.
For example, Grayzip, a client of Elifunt and an apartment fragment investment platform,demonstratedexpertise and improved its site SEO rankings by regularly posting content related to the financial (real estate) industry. First, snippet share was achieved for the keyword 'What is fragment investment'. Subsequently, the keyword 'fintech company' also garnered significant attention as it coincided with participation in 'Korea Fintech Week 2023'. Later, as content also achieved top exposure for non-brand keywords such as 'KB Real Estate' and 'Apartment News', explosive results were achieved, with organic traffic exposure growing by 1,700% in just three months.
This case study demonstrates how SEO and content marketing are complementary and can yield greater results when used together. In particular, to improve search engine rankings, it is crucial to provide valuable and highly relevant content to target customers, rather than simply inserting keywords. In this way, companies can effectively expose their services and products to target audiences, raise brand awareness, and ultimately contribute to increased sales.
2) Create sustainable site traffic.
Digital Management Office for Factories, FactoryManager.com – Electricity Bill Content Exposure
Generating sustainable website traffic is a critical goal in digital marketing. High-quality content attracts user attention and drives long-term traffic, which strengthens a brand's online presence and lays the foundation for long-term growth. When users consume valuable and useful content, their trust and loyalty toward the brand increase. This goes beyond simply delivering information; it contributes to building trust between the brand and consumers and forming long-term relationships.
[ Gongjangjang.com ] , a digital management office for factories , succeeded in attracting traffic and securing potential customers by identifying keywords that matched the target audience's interests, even though the target industry had low digital literacy. Among Gongjangjang.com's various features, the 'electricity bill management' function was planned as content related to the keyword 'industrial electricity rates' and published this past August. Coinciding with the issue of industrial electricity rate hikes by Korea Electric Power Corporation at that time, traffic and inquiries increased. It is reported that this influx continues to this day.
Providing high-quality content linked to services in this way goes beyond simple information delivery and plays a crucial role in building trust between the brand and consumers and forming long-term relationships. When consumers perceive a brand's content as valuable and useful, it leads to increased brand loyalty and long-term engagement, ultimately contributing significantly to the brand's growth and success.
3) Creates a high ROI relative to the initial investment.
Elifunt Blog Content – LinkedIn, Disquiet Exposure
While creating long-form content requires time and resources initially, it maintains its value over time, continuously driving traffic and contributing to improved SEO rankings. This signifies a high ROI relative to the initial investment. Unlike one-off advertisements, long-form content generates continuous traffic even after publication, and evergreen content, in particular, which remains relevant over time, provides long-term value.
🙌 What is Evergreen Content?
Unlike trending content, this is content that meets user demand throughout all four seasons. Examples of content that has been loved by users for a long time include methods, checklists, and resource lists.
Furthermore, long-form content serves as a fundamental asset utilized across various marketing channels. A single lengthy blog post can be adapted into social media posts, email marketing materials, infographics, and more, allowing for diverse applications. This enhances the efficiency of marketing resources and helps deliver brand messages to a wider audience through various channels. Elifunt also leverages blog content to publish on various communities and social media channels where it can reach its B2B targets.
In conclusion
Content marketing will continue to play a crucial role in the marketing field. Through content marketing, companies can effectively convey brand value and strengthen relationships with customers. In the digital marketing environment, content marketing will establish itself as an essential strategy, not an option, for sustainable growth and success. Moving forward, Elifunt will do its utmost to help services that solve the world's problems achieve even greater growth through content marketing. 🙂
