Last May, Elifunt a content marketplace service to help execute content marketing. Since its launch, we have produced content for a truly diverse range of industries, from SaaS, HR, and education to finance, healthcare, and entertainment. We are grateful that inquiries continue to pour in from companies preparing for a bigger leap forward in 2025.
This growth was made possible thanks to the editors who resonate with the Elifunt team's mission and treat content with sincerity. From current professionals who know the B2B industry better than anyone to veteran editors who have been creating content for over 10 years, they have diverse backgrounds, but they all share the same sincerity for 'content'.
Today, we would like to introduce the scene from the 2024 Editor Performance Sharing Session, where we brainstormed ways to create better content with the Elifunt team. Check out the time we spent sharing diverse insights, ranging from production considerations to content principles! 🙂
Everyone, how do you define 'content marketing'?
Some people consider marketing that involves creating social media channels and advertising materials to be 'content' marketing, while others define it as drafting press releases and assisting with corporate PR tasks. However, Elifunt views it a little differently.
Content marketing is the most effective marketing strategy for reaching customers and building a bridge between customers and companies. In particular, it demonstrates significant results in B2B marketing. Driven by this belief in content, Elifunt, having dedicated itself to the field, concluded 2024 by sharing the value and direction of 'authentic content' through an editor meetup combined with an achievement sharing session
At this editor meetup, meaningful discussions took place with the editors we have worked with throughout the year regarding our achievements and future direction! We will now bring you the latest stories from the event.
The Power of 'Content' Proven by Numbers
As of November 2024, the results achieved by Elifunt were remarkable. The company achieved an astonishing growth of up to 1,150% in its clients' organic channels. In B2B marketing, such figures are by no means easily attainable.
It is a shame that I cannot introduce it in detail, but through Elifunt's content, our clients have even met with major domestic corporations via inbound channels.
Curious about the B2B marketing performance and strategies of Elifunt and its partners?
Uncovering the 'secret' of successful content.
Aren't you curious about the secret behind this success? Elifunt analyzed the high-performing content one by one and discovered three distinct commonalities.
3 Characteristics of High-Performing Content
First, the 'flow' was natural. Like a good movie, it captivated the reader from the introduction and naturally led them to the core message. It further enhanced persuasiveness by adding real-life examples.
Second, we accurately pinpointed the concerns of the working-level staff. We precisely identified the pain points in the field—to the extent that it elicited a reaction of, “Team Leader, look at this!”—and presented solutions that could be applied immediately.
Third, we covered keywords in depth. The characteristic of successful content was that it contained insights actually needed by practitioners, rather than obvious information easily found on Google.
Setting a new standard for B2B content.
Why Elifunt Created Content Guidelines
The highlight of this meetup was the content creation guidelines . Based on its experience, Elifunt established five core principles
First of all, all content must incorporate a problem definition and a solution. However, rather than vague suggestions like "do this," we ensured that specific steps and practical problem-solving guides were presented. We also emphasized providing clear roadmaps through subheadings so that readers would not miss the key points even while skimming through the text.
The structural principles propose a three-stage structure of 'Problem-Solution-Effect.' This approach involves first specifically describing the problem situations actually experienced in the field, presenting solutions step-by-step, and finally proving effectiveness through real-world examples and data. This is intended to go beyond simple information delivery and provide practical assistance in solving problems.
Content growth marketing has a larger goal than simply achieving top search engine rankings. It involves discovering the 'keywords' and 'content' that customers actually seek and driving them toward business growth. In fact, this strategy has helped many partner companies grow their businesses.
In terms of stylistic principles, the reader's perspective was given top priority. We encouraged the use of simple and familiar Korean instead of translationese or difficult Sino-Korean words, and utilized sentence structures that convey a natural rhythm. In particular, we emphasized striking a balance to ensure that the core message is not lost, while taking care to prevent sentences from becoming too long.
The principles for utilizing data emphasized reliability and practicality. It was stressed that only data and case studies that have undergone actual verification must be used, and that sources must be clearly cited. In particular, it was recommended to actively utilize feedback obtained from the community or voices in the field to deliver insights with a sense of realism.
Finally, regarding the principles for AI utilization, we stipulated that AI should be used as an auxiliary tool, while human responsibility must remain for the authenticity and expertise of the content. Although AI is used to collect foundational data and establish structure, the derivation of final insights and quality verification must be conducted directly by experts. This is intended to preserve the intrinsic value of content, which remains unchanged even in the age of AI.
Along with these five principles, Elifunt also clearly presented 'Do Not' items. They identified elements to avoid, such as clichéd introductions that fail to capture the reader's attention, vague advice lacking specificity, and complex layouts that impair readability. Through this, they further clarified the standards that good content must meet.
What if our company also needs content based on these standards?
Elifunt's Goal for 2025: Lead the Content Marketing Industry!
What goals will Elifunt be striving toward in 2025?
Elifunt has set a goal to grow into a "company leading the content marketing industry" by 2025. This reflects the ambition to become a company that sets new standards for the industry, rather than simply a company that produces a lot of content.
We are taking it a step further with 'core content'.
Elifunt introduced a new concept called 'Core Content' at this meetup. Core Content refers to in-depth content that conveys a company's intrinsic values. It signifies content that delivers authentic insights unique to the company, rather than simply following trends.
The core of core content is 'verified insight.' The key is to capture in-depth insights gained through a company's actual experience, rather than generic information easily found through a search. This is a value that becomes even more important in the AI era. This is because, amidst the vast amount of content churned out by AI, insights derived from real-world experience can serve as the most powerful differentiator.
Furthermore, core content focuses on solving specific problems for practitioners. Rather than offering superficial advice such as "it would be good to...", it presents concrete solutions that can be immediately applied in the field. By adding real-world examples and feedback to create vivid storytelling, it produces content that readers can empathize with and trust.
At a time when countless companies are losing the trust of their customers, we aim to rebuild that trust through content
The vision revealed by Elifunt embodies deep consideration regarding B2B content. Rather than merely increasing traffic or boosting keyword rankings, the goal is to restore trust between companies and customers through content that delivers true value.
Through this core content strategy, Elifunt aims not only to enhance our clients' business performance but also to set a new standard for B2B content marketing. Please look forward to this new future of content that Elifunt is envisioning in 2025!
[QnA] Let's solve your content concerns with Elifunt Editor!
We spent some time together solving the real concerns of Elifunt editors!
Q: “How do you measure the performance of your content?”
A: In traditional content marketing, performance was limited to looking at traffic or page views. As a result, it was difficult to assess the actual impact content has on a business. That is why Elifunt has been contemplating how to measure content performance.
As an answer to this concern, we are attempting to extend our analysis beyond simple traffic performance to include conversion performance. We primarily monitor how long it takes to reach the first page of search results , whether traffic is generated from intended keywords , and how much individual content contributes to conversions. Since conversions such as sign-ups, purchases, and inquiries do not occur easily, we classify actions like newsletter subscriptions and viewing recommended content as low-involvement conversions and utilize them to assess content performance .
Q: “Where do you mainly get ideas for high-quality content?”
A: You can gather content ideas through various channels. I primarily refer to overseas websites, in particular, as they offer richer and more diverse insights compared to domestic sites. I have also been keeping a close eye on YouTube channels recently; you can discover unique topics that are not covered in text-based content.
We also monitor communities frequently visited by our target audience. This serves as a good way to directly identify problems or questions that users have not actually been able to resolve. Content created from such real concerns and questions allows us to get closer to our customers.
Q: “What tone and manner is effective when writing B2B content?”
A: The tone and manner of B2B content must be carefully determined based on the characteristics of the target audience. If the main customer base consists of people in their 20s and 30s, a lighthearted and fun tone can be used, and appropriate abbreviations are also accepted. However, for manufacturing companies or those with a main audience aged 50 or older, there is a tendency to prefer a more serious and professional tone. This must be decided carefully based on the client company's preferences.
Q: “What was your most difficult experience while creating content?”
A: I suppose the most difficult part is when you have to write content for an industry or field you know absolutely nothing about. For example, when writing HR content, I had no experience thinking from a leader's perspective, so relying solely on research had its limitations. In such cases, I think more deeply about "what are customers really curious about?" and explore further by asking clients for more customer information or monitoring their communities.
Q: “Is there a time and place where you write best?”
A: I think this really varies from person to person. Many people said they couldn't write well during the day because their concentration kept getting broken by calls from clients or work requests from colleagues. One person, quite uniquely, said they write on the subway. They mentioned that if they write one paragraph at a time during their commute, they can complete about half of their writing in just one day.
Ultimately, I think it is important to find an environment where you can focus the best.
Q: “What kind of content gets a good response on Threads?”
A: Surprisingly, in threads, content that sparks conversation gets a better response than deep insights. Posts that encourage participation, such as "Please recommend a good cafe in Seoul," generate much more active interaction.
Q: “How do you overcome difficulties when writing the first sentence or finishing the sentence?”
A: The first sentence of a text… that’s quite difficult. I think that’s because the introduction is the most important part. In such cases, people sometimes elaborate on the main body first and then rewrite the introduction at the very end.
When I struggle to wrap things up, I revise the entire text again. I finalize it by checking if the whole piece stays true to the original intent and if the message I want to convey to the customer is clear. Since this part of the work requires short-term focus, I sometimes use "time attack" skills by utilizing special playlists like "Classic Deadlines"! 😜
If you would like to share your thoughts on content and achieve results with Elifunt, please leave an inquiry! :)
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