Saige is a machine vision AI company founded by researchers from the Seoul National University Robotics Lab. While they possess innovative technology, making their complex B2B technology understandable to target customers was another challenge.
Sage, which previously secured most leads by participating in trade shows, launched organic marketing with Elifunt early this year. Within six months of the website renewal, the company achieved a 342% growth in organic trafficand maintained this upward trend even during the off-season in the second half of the year, raising expectations for further growth. The domain has established itself as a trusted entity, and the sales team provided feedback stating, "There has definitely been an increase in customers visiting via search."
📊 Sage × Elifunt 6-Month Key Achievement Summary
✅ 342% Growth in Organic Traffic Just 6 Months After Website Revamp
✅ Highly Efficient Organic Conversion Rate Compared to Ads (Organic 21% vs. Ad 2%)
✅ Securing 10,000 Contact Points by Participating in 11 Exhibitions
✅ Maintaining a Continuous Upward Trend Even in the Second Half of the Year (Industry Off-Season)
Sage created online-offline synergy by participating in 11 exhibitions while simultaneously implementing SEO marketing. We heard the secret behind their internalized partnership, where results continue to accumulate even after the contract ends!
Rapid rise in organic inflow! I'm looking forward to 2026
Q. What kind of service is Sage Team? Please give us a brief introduction!
This is Sage, a machine vision AI company founded by former members of the Seoul National University Robotics Lab
Hello, I am Seong-woo Lee, Marketing Team Lead at Sage. Sage is a company that provides smart factory and safety and security solutions based on vision AI technology. We are a technology-based startup founded by a supervising professor and researchers from the Seoul National University Robotics Lab, and we are currently in a growth phase having received investment up to Series B.
We initially started with machine vision solutions, and starting in 2025, we are expanding our product line to include intelligent CCTVs and developing our business along two axes: smart factory automation and safety and security
The marketing team began a rebuild in September 2024 and currently consists of myself, a designer, and a content marketer.
Q. I am curious about Sage's marketing performance and goals for 2026!
The biggest achievement this year was the integrated strategy of field marketing + SEO, GEO + CRM
Sage's marketing strategy this year proceeded along three main axes: field marketing (securing 10,000 contacts by participating in 11 exhibitions), SEO-based content marketing, and the use of CRM (HubSpot).
The most satisfying aspect of collaborating with Elifunt that results continued to accumulate even after the contract ended. As we revamped the website and published content, traffic steadily increased. Notably, even though the first half of the year is typically the peak season for this industry, organic traffic maintained an upward trend throughout the second half. In particular, traffic generated through AI surged by as much as 1,309%!
I monitor the data weekly, and after launching the website at the end of July, it started rising immediately in August and has now climbed to the weekly 1,000 range. Right now, I think the expression "just waiting for January 2026 to come" fits perfectly. (Laughs)
Q. What marketing concerns did the Sage team have before meeting Elifunt?
I needed a professional understanding of the B2B industry and SEO and GEO strategies
When we were looking for a marketing partner, our CEO decided to sign a contract immediately after attending an Elifunt seminar. Of course, the finance team strongly opposed it, and internally, there were suggestions to compare other companies as well. (Laughs)
Although I compared other companies, the reason I ultimately chose Elifunt B2B expertiseand startup experience. In particular, I was convinced that they would be able to deeply understand a complex tech industry like ours, and they actually met my expectations.
Q. What was particularly good or impressive about the collaboration process with Elifunt?
After the website redesign, results came out faster than expected
The most memorable part of the collaboration process was definitely the website redesign . To be honest, it was really tough. (Laughs) But the joy I felt when the actual results started to show once the website was completed was indescribable.
I monitor traffic every Monday morning while manually working with Excel, and as I saw the data uploading weekly, I became convinced that "this actually works!".
What was particularly impressive was that after we posted content about the certification on our blog, the certification authority contacted us first. They asked us to make corrections because the regulations for renewal every three years had changed. It was proof that our domain is recognized as a trusted source.
📌 Moments Sage felt that “blog exposure is improving”
✓ Certification issuing agency contacted first: “The regulations have changed, so please update your blog content.”
✓ A representative from the parent company contacted her directly after seeing the blog
. ✓ Sales team feedback: “There has definitely been an increase in customers visiting via search.”
The website redesign was a process of translating our innovative technology into the customers' language
Q. The website redesign process took an unusually long time and involved many revisions. What discussions took place within the Sage team at that time?
It was a process of finding the CEO's philosophy and our own unique message
The website redesign took a long time. As we are a B2B innovative technology company, our CEO’s technological philosophy and company direction were clear, and translating them into a message for the outside world was not easy. In particular, since we in the highly vertical industry, there was a vast amount of content for CEO Hong Young-seok to address. Furthermore, having been in the market for a long time, a tendency to focus primarily on our clients rather than the market average.
We exchanged feedback with the Elifunt team up to four times for each individual page, but I learned a great deal from the process of the Elifunt team translating our message into language that customers could understand . I think both the Elifunt team and our team worked together with the mindset that we had to produce results without compromising
Q. We suggested strengthening industry-specific content; are relationships with those industries actually improving?
We have gained new clients in the port sector, and the number of customers showing interest in our new safety products has increased significantly
that while the technology for machine vision AI is clear, the story must differ by industryproved accurate. In fact, the first new deal was concluded in the port sector, and overall inflows increased across construction, logistics, F&B, and more.
In particular, traffic to our new Safety (Intelligent CCTV) products has increased significantly. It is also a field with very high search volume. Recently, we even received a case where someone contacted us because they thought our Safety website was the most well-organized .
Q. We created and provided a dashboard; how are you utilizing it internally?
It is so useful to be able to see traffic and conversions by page at a glance
I really love the dashboard created by Elifunt! The best feature is being able to see at a glance which pages traffic came from and whether that traffic led to inquiries or conversions. I am using the dashboard to immediately incorporate it into my content planning for next month.
💡 A Senior Marketer’s Data-Driven Decision-Making Tip
: “I monitor weekly. I make a point of organizing the data manually in Excel every Monday morning. I found that consolidating the performance of scattered channels into one allowed me to truly feel the impact. It was crucial to look at the data and experience firsthand, thinking, ‘Ah, it went up again this week!’ That is how you get a sense of which content is effective and what to do next. For example, looking at inquiry conversion rates by channel, only 3 out of 130 visitors who came via paid ads made an inquiry, whereas 3 out of 14 visitors who came via organic channelsdid. Ultimately, I was able to confirm through the data that the quality of organic traffic is much higher.”
Q. How is the utilization of the E-book and content you worked on with Elifunt?
I am using it for constant pop-ups and social ads, and it is very useful
The e-book was the first content we planned with Elifunt because we anticipated the website redesign would take a long time. We are still using it to acquire leads by displaying constant pop-ups, and we are also running social media ads on it. It is proving very useful, and we plan to continue using it.
🚀 Organic marketing where results continue to accumulate even after the contract ends
Q. You participated in as many as 11 exhibitions this year. Did you experience synergy between online and offline marketing?
Both sides are important, and it has the effect of strengthening mutual trust
In our industry, we believe that we need to engage in both online and offline marketing. Exhibitions are suitable for identifying specialized leads and are effective for achieving quantitative results. On the other hand, online marketing is effective for generating sustainable traffic and building brand credibility.
Combining online and offline marketing also has the effect of strengthening trust. A customer I met at an exhibition gave me feedback saying that Sage kept appearing in their search results when they searched online later. Conversely, customers who discovered Sage online also see the Sage booth at the exhibition and think, "Ah, so this is that company," thereby building trust. It seems that customers only seriously consider a brand if it is exposed on both fronts.
Q. What are your thoughts on collaborating with Elifunt versus hiring an in-house marketer?
You can reduce trial and error and internalize capabilities by working with experts like Elifunt
Currently, there isn't a strong need for additional staff. The best part about collaborating with Elifunt the internalization process. If we had hired an in-house marketer and trained them directly from the start, the skills wouldn't have been internalized this quickly.
In particular, through our collaboration with Elifunt, we have built up enough capabilities in areas like SEO and content marketing to fully manage them internally. Even if we were to work with other external partners in the future, we now a standard to identify what is lacking.
What I want to tell teams considering collaborating with other marketing firms is to avoid unnecessary trial and error and work with a team of experts. As you’ll realize if you try writing yourself, it really isn’t something just anyone can do. (Laughs)
Q. If you were to recommend Elifunt to another team, which company would be the most suitable?
I recommend Elifunt to Series B startups, teams aiming to acquire leads, and those who understand the necessity of SEO/GEO
I would like to recommend this to startups (Series B) in a business where lead acquisition is crucial, and to teams that understand the necessity of SEO and GEO . In particular, I believe that those with knowledge of digital marketing, such as SEO and GEO, will be able to truly experience tangible results when collaborating with Elifunt.
And if you are going to collaborate with Elifunt, you also need to be interested in CRM marketing. If you have acquired leads through content, you need to nurture them in the CRM to lead to actual conversions, so it might be lacking if that process is missing.
Q. If you were to summarize your collaboration with Elifunt in one sentence, how would you put it?
A truly internalized partnership where results continue to accumulate even after the contract ends
I would like to describe it as a "truly internalized partnership" where results continue to accumulate even after the contract ends. While typical outsourcing yields results only during the contract period, the website and content created with Elifunt continue to generate organic traffic.
Of course, the collaborative process of translating technical language into content was not easy. To use a movie production analogy, it felt like we were shooting different movies even during the mid-point check, but after a 'rapid resync,' we created a blockbuster together.
Also, through the collaboration process, our team gained the ability to understand SEO and content marketing and implement them directly . I think this is a truly important point. I believe Elifunt was not simply an agency that 'did the work for us,' but a partner that grew together with us and helped develop our team's capabilities
Q. What are Sage's marketing plans for 2026?
Offline Exhibition + Focus on GEO + Enhanced Media PR
Seven exhibitions are confirmed for next year , and we plan to focus on field marketing just like last year.
And also plan to focus seriously on GEO (AI Search Optimization). Since collaborating with Elifunt, we have started seeing results in traffic from AI channels. Applying schema markup early was effective, and we are preparing for AI traffic optimization by introducing tools like the LLM.txt plugin. I recently purchased a related plugin, which was also recommended by Elifunt. (Laughs)
also strengthen our media PR. We believe that expanding our content beyond just the blog to external media will further enhance brand credibility.
💬 Build trust across both online and offline channels with innovative technology in the customer's language
Sage is one of the teams at Elifunt that achieved the fastest AI traffic results this year. Organic traffic increased significantly just one month after the website launch, and the upward trend continued even during the off-season in the second half of the year.
What was particularly impressive the strategy of creating synergy by combining field marketing (11 exhibitions) and online marketing (SEO + content). While most B2B companies struggle with the choice of focus, Sage successfully managed both channels and gained the insight that "customers trust and seriously consider a product only when it is visible on both sides."
Thanks to the Sage team's proactive willingness to learn and execution skills, Elifunt was able to grow alongside them. Content growth marketing that builds trust both online and offline by translating authentic technology into the customer's language! This is an effective strategy for technology-based B2B companies like Sage.
👉 Do you want to transform complex B2B technology into content that is easy for customers to understand?
Elifunt is here to help with organic marketing that accumulates results even after the contract ends, just like Sage.
