GEO, AEO, AIO, AXO… With so many concepts flooding the market, marketers are becoming increasingly confused. For those who don’t know where to start, Elephant has compiled the results of our research into a single checklist and created a step-by-step guide for each item.
Check out our step-by-step guides and ready-to-use templates right now!
4 Key Factors for Being Cited by AI Search Engines
ChatGPT, Plexicity, Claude… Creating a website that AI search engines love isn’t hard—as long as you follow this guide. 😉
The four essential checkpoints are summarized below.
Step 1: Brand Entity Optimization ✅
AI understands brands based on "entities," not just keywords. We need to ensure that our company name, flagship products, core services, and key values are consistently represented across all digital channels.
Step 2: Structuring the Website ✅
We need to provide structured data so that AI can accurately understand our website. From schema markup to metadata, technical optimization is essential.
We also provide schema markup templates that are automatically generated once you enter your website information. Just copy and paste to apply them directly to your website!
Step 3: Register the knowledge graph ✅
We need to ensure that our brand information is accurately listed in the key databases that AI systems reference. Google My Business is a must, and we should also expand our presence to Wikidata and other authoritative directories.
Step 4: Content Presentation ✅
You need to structure your content in a way that makes it easy for AI to reference. The key isn’t just writing good content, but organizing information in a way that AI can understand and use as a reference.
Preview of the GEO Self-Assessment Checklist
Here’s a sneak peek at the GEO Self-Assessment Checklist & Guide! You can view the redacted information by downloading the checklist.👀
Check out the GEO checklist and implementation guide right now
Of course, just because you’ve completed the checklist doesn’t mean AI will start mentioning our brand right away.
But without even this, AI won’t even “recognize” your brand. Take the first step toward surviving the AI search era with the GEO Self-Assessment Checklist!
This resource guide includes the four-step checklist introduced above, as well as a step-by-step implementation guide. For each item, you’ll find specific implementation methods and templates that you can use immediately in your daily work.
✅ What you can find in the GEO Self-Assessment Checklist and Implementation Guide:
- A self-assessment checklist to evaluate the status of GEO on our website
- Detailed Template for Defining Brand Entities
- A template that automatically generates defined brand entities in schema markup format
- Introduction to Website Structured Data and Examples of Its Use
- Guide to Channels and Registration Methods for Knowledge Graph Registration
- Providing 4 key elements and a checklist for content that appeals to AI
