Are there cases where you believe your website or blog is well-designed and the quality of your posts is good, yet they are not appearing in Google search results? If you have used an elegant design to appeal to a wide audience but are not seeing exposure, you need to check if your site is built with SEO optimization that Google prefers.
What kind of sites and blogs does Google like?
There is something you must keep in mind to create sites and blogs that Google likes. Google's search engine is different from humans and does not understand visual elements. Google is different. Aesthetic standards cannot be applied when Google's search engine collects your website, blog, etc. Remembering this point is the first step to successful SEO optimization.
It must be configured to be robot-friendly.
As mentioned earlier, Google and other search engines collect websites and content through robots. These programs, rather than humans, then analyze the collected data. Once the analysis is complete, if our content is relevant when a user searches for related information, the engine places it at a high position in the search results. Therefore, when structuring our website, we must organize the content in a way that search engine robots can recognize.
It must be available to a wide range of users.
Web pages must be usable by visually impaired individuals. Visually impaired users utilize screen readers to access websites. They view various text, images, tables, and lists on a web page, which are also provided via audio. For SEO, it is necessary to evaluate screen reader friendliness by considering the usability of diverse users. To take a brief look, there are alt tags for images. While we visually recognize what an image is, alt tags are necessary to describe the image for screen reader users. Furthermore, search engine robots collect these alt tags.
💡 If you would like to try using a screen reader, install and use Chrome's screen reader. After installation, select "Google Korea" under Voices in the options to hear the Korean audio. If you close your eyes and listen to the site through the screen reader, you will be able to see how SEO-friendly the visual elements are.
How to create a Google SEO-optimized site.
Google specifies in its SEO guidelines how to build an SEO-optimized site that Google likes . Of course, many sites strive for SEO optimization, and some even demonstrate very high optimization rates. SEO optimization is a fundamental aspect of site and content exposure. After optimizing, you must ensure your content is published in search engines through SEO-optimized writing and high-quality content. The following are SEO optimization elements that anyone can easily follow but are often forgotten.
Structure the H tags.
<H>Tags are heading tags. And a heading indicates the important parts of a text. Search engines also...<H> We place great importance on tags. If you rely solely on font size to indicate importance without H tags, search engines cannot determine which content is significant. When using H tags, it is crucial to use them appropriately and structurally. Writing every piece of content in H tags is inappropriate and is not preferred by search engines. Finally, when using H tags, it is advisable to organize them with an outline in mind. Ideally, the parent H tag should encompass the content of the child H tags. For example, see the following:.
<h2>How to Create an SEO Site Google Likes</h2><h3> Structure the H tags.</h3><h3> Write the title and description.</h3>Write the Title and Description.
It is recommended to write a title and descriptive text for each page or piece of content. For example, if it is a service introduction on Elifunt site, it is recommended to write a description related to the title “Introduction to Growth Content Marketing Services – Elifunt. ”
Add an alt tag to the image.
You must include an alt tag when using images. There are two main reasons for including the alt tag.
- Makes it friendly to visually impaired people using screen readers.
- Explains the image to the search engine robot.
Images are highly visible elements, but without alt tags, they may be nothing more than a simple collection of tags or have no meaning to search engine robots or screen readers.
Structures the URL.
When search engines analyze a site's structure, they also examine the elements of the URL. If all posts are linked only to the main domain, the structure will be as follows.
https://www.example.com/What-SEO-Marketing-is
https://www.example.com/Service-Introduction
https://www.example.com/SEO-Marketing-Guidebook
In the above cases, although the content differs, together under http://www.example.com . However, if you use URLs structurally, you can group categories to make them more SEO-friendly.
https://www.example.com/blog/SEO-마케팅란
https://www.example.com/blog/guide/SEO-마케팅-가이드북
https://www.example.com/service/서비스-소개
If your site or content visibility is not smooth despite faithfully adhering to the fundamental yet often overlooked basic SEO elements and Google SEO guidelines, it is time to review whether you are writing SEO-friendly content. Beyond site structure, you can incorporate an SEO perspective into your writing. The important point is that SEO writing is a means to increase content visibility, not an end in itself. Fundamentally, you must create high-quality content and apply SEO writing principles to it.
If you are wondering if your site is Google SEO friendly, check it with this checklist!
▶ Site SEO Checklist
