Last time, we looked at Technical SEO, which involves technical work to help a website rank higher on search results pages . Today, building upon that technical foundation, we will introduce Content SEO and Keyword Research, strategies that optimize website content to achieve top rankings in search results.
On-page SEO
First, before we look into content SEO, shall we take a brief look at on-page SEO?
On-Page SEO refers to search engine optimization work performed within a website. From a technical perspective, On-Page SEO is divided into Technical SEO, which optimizes the site, and Contents SEO, which optimizes the format and content of the site for search engines and users.
Since performing content SEO after technical SEO has been applied is advantageous for increasing traffic, we proceed with it following technical SEO.
Content SEO concept
Content SEO refers to a strategy of optimizing the content used on a website into high-quality content that can rank highly in search results by understanding the intent of search engines and users.
To create high-quality content, it is crucial to identify necessary keywords through a strategic keyword research process. Based on the results, establish an overall content strategy, strategically place keywords that drive traffic on each page, and perform tasks such as structuring and writing.
Since finding keywords that potential customers primarily use and that effectively represent your business is a crucial step, I will explain everything from keyword research to creating content utilizing those keywords.
Content SEO and Keywords
The Base of Content SEO – SEO Keyword Research
Keywords are words or expressions that best describe the content. Words entered into a search engine are called "search queries" or "search terms.".
Keywords for good content refer to core keywords primarily used by target customers and searchers that effectively express the characteristics of our company's services, products, and business. If you write content that appropriately includes related keywords that appear as recommended search terms along with core keywords, you will have a greater chance of ranking high in search results.
We conduct a 'keyword research' process to find good keywords. Keyword research is related to our site, business, and potential customers
Considerations for SEO Keyword Research
1) Long tail keyword
First, keywords can be classified into long-tail keywords and short-tail keywords based on the length of the search term and the user's intent. Long-tail keywords may have low search volume but specifically express the user's intent, while short-tail keywords are keywords that include general and broad meanings.
Long-tail keywords are mostly in the form of phrases composed of three or more words, and since keyword length is not absolute, any keyword in the form of a combination that clearly conveys the user's intent can be called a long-tail keyword.
Long-tail keywords are easier to target because the user's intent is clearly revealed, and they have a relatively low search volume competition index, increasing the probability of obtaining high-ranking search results.
Considering the above characteristics, when organizing content, it is recommended to use long-tail keywords appropriately by placing them in the titles and descriptions of the site and content, and short-tail keywords in links and ALT tags that need to be concise.
2) Search Volume
Search volume refers to how frequently the keyword we intend to select is being searched. High search volume implies that the keyword may also have high competition. While selecting a word with very high search volume can lead to a significant influx of traffic, the conversion rate may be low because it is difficult to identify the specific intent of the searcher. It is advisable to establish an appropriate standard for search volume and select keywords by also considering characteristics such as competition and relevance.
3) Keywords containing the search user's intent
Search user intent refers to the reason why a user performs a search. If the keywords we select align with the search user's needs, the time spent on the site to obtain the relevant information will be longer, and the likelihood of a higher conversion rate will also increase.
Is this keyword really competitive? – Utilize SEO keyword analysis tools!
While it is possible to manually analyze and select target keywords, it is also recommended to utilize keyword analysis tools that allow you to simply input keywords and determine the metrics of various factors. This article introduces some of the most commonly used keyword analysis tools and their features.
As a tool provided by Google, you can check monthly search volume, related keywords, bid prices, and competition levels by keyword. Please note that you must first sign up for Google Ads to use it
As a tool provided by Naver, you can track monthly impressions, clicks, and volume for search keywords and related keywords. However, since the analysis is based on the Naver search engine, data from other search engines cannot be checked.
Keyword tools are service tools that provide insights into specific keywords used on various platforms such as Google, YouTube, and Instagram, as well as suggest related search terms. They use Google Ads data to find keywords optimized for Google.
4)ahrefs
In addition to keyword-related data, you can also find out how widely other sites are using the keywords you want to secure, as well as information on competitors' keywords and backlinks. This helps you compare your site's keyword strategy with that of your competitors.
5)SEMrush
This is an SEO tool that provides not only keyword analysis but also competition and backlink analysis services. It is particularly useful for analyzing keyword rankings and traffic from competitor sites.
This is a tool that provides insights into consumer interests, market conditions, search purposes, user types, and search journeys based on search data obtained from Google and Naver. In particular, it facilitates understanding user intent by allowing the identification of the search journey.
Tip! [Tool to identify keyword trends]
Today, we looked into keyword research, which forms the basis of content SEO. I hope that by selecting keywords that can become your unique strengths through research and using them to create content, you can expect a significant influx of traffic and high conversion rates.
