I am Yeji Kim, CEO of Elifunt.
The Elifunt team prepared for 2025 early. This was because, while repeatedly creating customer successes in 2024 using the Content Growth Marketing framework, we pondered what kind of growth we should prepare for in 2025. Therefore, we lived the fourth quarter of 2024 as the "Quarter Zero" of 2025 in advance, taking a breather to prepare for various challenges.
Just in case anyone is wondering, “So, what on earth is Elifunt going to do in 2025?” I am gathering the courage to share Elifunt’s challenges and plans for 2025.
⭐️ Elifunt's 3 Challenge Themes for 2025
1. Grow into an unrivaled leader in the field of organic marketing
2. Grow together through client success and industry growth
3. Build a solid and resilient organizational culture
1. Grow into an unrivaled leader in the field of organic marketing
📧 Strengthening Elifunt Brand Channels: Newsletter, Blog, LinkedIn
Until now, Elifunt has focused on the success of its clients rather than on its own branding. In 2025, while our value of prioritizing client growth remains unchanged, we now aim to expand Elifunt's own brand influence as well.
In 2025, Elifunt Blog, Newsletter, and LinkedInstrengthen the content of our. In particular, we are preparing a revamp for our newsletter. an essential media channel for marketing professionals through content that captures Elifunt's unique perspective and the results of our learning. With a goal of increasing our active subscribers fivefold, we intend to maintain an open rate of 40%, which is twice the industry average. Please look forward to Elifunt Newsletter, the most informative content channel in 2025!
👉 Subscribe to Elifunt Newsletter
📄 Publication of E-book Series Containing Organic Marketing Know-how
Based on the framework of “Content Growth Marketing,” the Elifunt team is repeatedly driving organic growth for our clients. In the first quarter of 2025, sequentially publish a three-volume E-book series.
We hope the Elifunt team's experience and know-how will serve as a valuable hint for all practitioners looking to achieve business results through content marketing.
Part 1: Content Growth Marketing Playbook (January)
From basic SEO concepts to keyword strategy formulation and performance metrics for each content type, this playbook covers how content can contribute to business performance. It is designed to allow you to directly follow along with the content growth marketing that the Elifunt team consistently implements.
👉 Download Content Growth Playbook
Part 2: Content Growth Success Stories (Coming Soon for February)
In 2024 alone, Elifunt planned a cumulative total of 1,189 pieces of content, driving business growth. We have captured the lessons learned from this journey and significant success stories in this e-book. We share everything from the "magic number" for the most effective content for business growth to success stories categorized by industry and stage of corporate growth .
👉 Download Content Growth Success Stories
Part 3: Guidebook on Standards for Good Content (Coming soon for March)
In an era where everyone writes, what constitutes 'good content'? The criteria for evaluating content vary from person to person. However, I believe there are guidelines for 'writing' aimed at driving business growth.
In this e-book, summarized Elifunt's criteria for good content. In particular, we have defined content types based on marketing objectives—inflow, conversion, and core content—and established standards for writing that generates business results.
👉 Download the Standards of Good Content
2. We will contribute to our clients' success while growing together with the industry.
📈 Making Clients 10 Times More Successful
This year, creating success for our clients remains our top priority. Placing content quality as our most important value, we will maximize the performance of content growth marketing that creates business impact. with our challenging goals of achieving a tenfold increase in organic traffic and a fivefold increase in organic lead acquisition (conversion performance) for our clients!
- Enhancing Content Quality: Traffic, Conversion, and Core Content Strategy
- Advanced Performance Measurement: Growth Dashboard Enhancement
- Content Strategy Optimization: Improving Content ROI by Analyzing the Context and Patterns of High-Performing Content
🥳 Planning the Organic Conference, a platform for knowledge sharing (twice a year)
Last year, we organized 20 seminars, workshops, and meetups of various sizes. This year, we plan to expand the scale to create a venue where richer insights can be gathered. Among the diverse marketing strategies that drive business growth, planning two annual conferences(May / October) with an attendance of 1,000 people, focusing on 'Organic Marketing'.
We are hosting not only domestic but also global experts to prepare an informative and entertaining session where the industry can grow together. We look forward to your interest!
We will be the first to share conference news via Elifunt Newsletter and LinkedIn 😊
👩🏽💻 Organic Marketing Education and Community Management
We operate practice-oriented training and communities so that more companies can experience the results of organic marketing.
SEO, Content Marketing Online Education
Last year, we conducted an offline keyword workshop program. The satisfaction level of the participating companies was so high that we even held an encore session.
However, many people are still how to find keywords and how to incorporate an SEO perspective into their content . Based on the keyword workshop curriculum, we are planning a free online training program.
If you would like to be the first to see Elifunt's online training content, please subscribe to the Elifunt YouTube channel in advance!
👉 Subscribe to the Elifunt YouTube Channel
SEO tool user community and education
We operate tool usage training and a community to help more marketers and practitioners conduct keyword research efficiently. Elifunt actively utilizes ListeningMind Hubble and the global SEO SaaS Ahrefs for keyword research. By operating the official Korean Ahrefs user community, we aim to provide regular training on SEO strategies and implementation methods using the Ahrefs tool.
👉 Join the Ahrefs Official Korean User Community Open Chat Room
🛒 Building Organic Results in the E-commerce Industry with a Homepage SEO Project
We are experimenting with organic growth methodologies in the e-commerce sector in collaboration with Technical SEO expert Yang Yong-jun of Search9 and CEO
We intend to apply the “Content Growth Marketing” methodology developed in B2B organic marketing to the “Commerce” business. We aim to verify that a company-owned online store can grow organically without advertising costs.
I am also looking forward to seeing what new lessons we will learn during the collaboration process! We will share all execution results through the Elifunt blog, newsletter, and LinkedIn! Please look forward to it!
3. We will grow into the strongest and most cohesive organization.
💪🏼 Creating an organizational culture to be proud of (Strengthening welfare and compensation systems)
At Elifunt, we believe that growth as a team is more important than the outstanding performance of a single individual. We aim to further strengthen the process of creating synergy in a unified direction as a team built on mutual trust and respect. To this end, we have reviewed our compensation and welfare systems and established practical benefits and rewards that team members can truly experience.
New welfare and compensation systems
- ➕ Individual Growth Support: We provide growth expenses to help team members take care of their physical, mental, and brain health.
- ➕ Flexible Work, Maternity Leave System: We support you in balancing work, personal life, and family.
- ➕ Birthday Half-Day Leave System: We provide half-day leave so that team members, the protagonists leading Elifunt, can rest most comfortably on their birthdays.
- ➕ We strengthen the reward system upon achieving annual OKR goals.
- Overseas Workshop (Accommodation, Flights, and Expenses Supported)
- Year-end refresh paid leave (5 days)
- Semi-annual incentive payment
👉 A Glimpse into Elifunt's Work Culture
💝 Growing through strong teamwork
One of the things I wanted to do best after founding the company was to have regular one-on-one meetings with team members. This year, I plan to hold one-on-one sessions with team members every month. We already held one-on-one sessions with all employees in January. Listening to the team members, I feel that it is a time when the CEO gains and learns even more than the team members do. I intend to encourage a culture of one-on-one meetings to create synergy and build a more cohesive and stronger organization.
🔎 We are looking for a capable companion for Elifunt.
Elifunt’s core philosophy is to find “capable colleagues with extensive growth experience.” We are looking for capable colleagues to join us in the various challenges of 2025. Even if you cannot become a colleague immediately, we would also like to meet more experts with whom we can collaborate on smaller projects. If you are interested, please feel free to contact me anytime! (yeji@elifunt.kr)
You absolutely cannot take on all these challenges alone.
I believe that by working together, we can go further and make a stronger impact.
We are facing various challenges in 2025. This is absolutely not something Elifunt can achieve alone. I hope that by joining forces with like-minded people in the industry, we can grow together this year.
Last year, my plans for the second half of 2024on the blog. Looking back, seeing that I seem to have accomplished the planned items one by one gives me more confidence for the challenges of 2025. When I reflect this December, I intend to steadily complete my 2025 goals and take on even more daunting challenges!
We will frequently share updates on how the Elifunt Team accomplishes its 2025 plans, one by one! Please keep an eye on us, cheer us on, and stay with us!
