One late night, a nerve-wracking incident occurred. I found out that the dog I live with had eaten snacks containing xylitol. After searching online, I learned that xylitol is practically poison to dogs.
Should I go to a 24-hour vet? Or should I just monitor the situation? Trembling with anxiety, I opened ChatGPT and asked, “My dog ate a few grams of these snacks, and they say they contain this much xylitol. Should I go to the vet right now?” ChatGPT replied, “I calculated it, and it is a minuscule amount, so it’s not dangerous. Don’t worry!”
if I decided I needed to go to a 24-hour veterinary clinic and asked ChatGPT, “Recommend a 24-hour veterinary clinic in Ilsan that can solve this problem?” A veterinary clinic that effectively applied the following elements would likely have been recommended.
- Veterinary clinics with accurately listed branch locations on their website and Google Business
- Veterinary clinics with well-managed Google reviews (Naver reviews block access by generative AI,so they have almost no impact!)
- Veterinary clinics that published structured content regarding xylitol intake for pets
As generative AI emerges as a new marketing channel for veterinary clinics, effectively managing information that serves as the raw material for AI responses, including websites, has become crucial. In fact, a major domestic veterinary clinic group that collaborated with Elifunt achieved a 104% increase in AI traffic just two months after a reorganization. Check out the interview to learn more about this.
🐕 Preview of Veterinary Clinic GEO Marketing Success Stories
- Case Company: Large Domestic Veterinary Hospital Group
- Industry: Veterinary Clinic
- Project Details:
- Website page redesign from an SEO and GEO marketing perspective
- Planning and insertion of page-specific schema markup
- Blog content planning and writing
- Key Achievement: 104% increase in AI channel traffic within 2 months of website redesign
Q. Hello, Manager. We have been working together on the website redesign for SEO and GEO for the past three months! What were the shortcomings of the existing website that made you decide to undertake this project?
For GEO, a major task this year, I wanted to revamp the website into a structure that both guardians and generative AI could understand
We were considering GEO (Generative Engine Optimization) as one of our major tasks for this year. This was because we believed that changes in the AI search environment were no longer a distant prospect for the veterinary field. We also recognized the website renewal as a necessary task in the same context.
In particular, while the existing website had no issues with basic operations, it was unstructured, making it difficult for Google search engines and AI engines to read sufficiently. We decided to proceed with this project after recognizing the need to more clearly convey branch-specific strengths, specialized treatment information, and medical staff details through each page.
Q. What was the background behind the decision to collaborate with Elifunt?
I gained trust and confidence after listening to the lecture by CEO Kim Ye-ji of Elifunt
a seminar for veterinary clinics in March 2026.Since GEO viewed this as a key internal priority, I requested a meeting. Subsequently, through individual meetings where I personally reviewed relevant marketing data, I developed trust in her as a marketing partner.
I believe GEO is an area that requires continuous study even within the veterinary clinic. The fact that you provided a detailed explanation of why this work is necessary now influenced my decision to collaborate.
Q. Through the project, you improved some pages, including the main page, and also incorporated schema code. What has changed since the website pages were revamped?
Inflow through the AI channel increased by 104%, and the number of new patients per branch also increased
We drafted and structured the text on the main page, branch pages, and specialized treatment pages by considering customers' search keywords. In addition, we revamped the main page and adjusted the Global Navigation Bar (GNB) to make branch information more visible. We also reorganized the URLs of key pages and implemented schema codes in accordance with Elifunt's guidelines.
💡 How can I approach GEO marketing for my veterinary clinic?
While you may know the importance of GEO, it is difficult to actually implement because veterinary clinics often lack or have few marketing practitioners. We have prepared an implementation guide for corporate representatives facing resource constraints. Please check out the details in the “SEO & GEO Marketing Implementation Guide for Small Brands and Startups”!
Over the following two months, traffic from the AI channel increased by 104% . I feel that Google search exposure is performing better than before . I can also actually sense that the number of new patients per branch has increased .
However, I believe the influx of new users was also influenced by various activities, including Naver advertising. Therefore, we are reviewing various additional conversion measurement structures to accurately track which pages guardians navigate to make reservations or inquiries.
Q. What direction would you like to further strengthen following this GEO project?
We plan to systematically build pages that drive guardian traffic and Google-based search assets
This time, we only revamped a portion of the website. However, the existing website showed several issues from a technical SEO perspective, so we are considering a full website overhaul. In future website redesigns, we plan to prioritize planning pages that can actually drive traffic to guardians.
Our perspective on search channels has also changed. While we have previously operated primarily around Naver, in a generative AI environment, we must consider Google SEO and the website's information structure together. In the same vein, we are paying closer attention to Google Business Profile and review management.
Q. How would you describe your collaboration with Elifunt in one word?
It was a successful start at an appropriate time to prepare for changes in the website and search environment
This project did not aim solely for short-term exposure improvement. I view it as a process of building a foundation that enables easy discovery in search and AI environments by reorganizing the hospital's expertise and branch information to consider the needs and convenience of guardians, and presenting it in their language. It was a meaningful time to be able to successfully launch this journey with Elifunt at the right time.
💬 A word from the Elifunt Team: The expertise of medical services reaches further when it becomes 'findable information'
The higher the level of expertise in medical services, the more difficult it becomes to explain. This is because clinical capabilities and specialized treatment information that are taken for granted internally can be unfamiliar to a guardian searching for the service for the first time. Bridging this gap is the role of websites and content.
Elifunt examines the guardians' situations revealed by search keywords and connects everything from website structure to content and performance measurement into a single flow. To turn website traffic into new conversions, you must start by reorganizing which pages answer which questions.
💘 To make your veterinary clinic's expertise
more discoverable, you must start SEO/GEO!
If you want to prepare your hospital's information to be discovered more accurately in search and AI environments, design SEO and GEO-based content growth marketing together with Elifunt, a specialized organic marketing group.
Want to implement expert SEO/GEO methodologies into your organization?
Curious about Elifunt's marketing plan tailored to your organization?
