We updated the company introduction, originally written in June 2025, in October 2026. It includes our newly established mission and vision, as well as changes to our services and way of working.
Elifunt is a marketing firm specializing in SEO, GEO (Generative Engine Optimization), and content growth. We develop and execute strategies to ensure our clients' brands are discovered in search results and AI responses, leading to increased interest and sales. Our primary focus is B2B organic marketing. By 2026, we had expanded our services to include the growth of our own e-commerce stores, a brand content creation system (tentatively named: Coati), and ChatGPT advertising.
Although my workload has increased, the criteria remain the same. Does it contribute to sales, and does it remain an asset to the brand? Rather than focusing on the number of pieces of content produced, I look at the role it played in attracting customers and driving purchases.
These days, I jokingly say that I "like it, but I hate it" when it comes to AI. This is because while AI has made the way we work much easier, it has become difficult to demonstrate a difference in the act of creating content itself. The way customers seek information has also changed.
I will answer frequently asked questions about what Elifunt is doing and what it considers important amidst these changes.
Q. What kind of marketing company is Elifunt?
We support you from SEO and GEO strategies to content creation and performance analysis
“Is it a consulting firm or a content agency?”
This is a question we frequently hear at our first meetings. Elifunt does not stop at simply delivering a strategy. Nor do we consider the work finished merely by producing a set amount of content. We work alongside our clients from establishing a strategy tailored to their specific situation to executing it and verifying the results.
We have also incorporated this standard into the new mission set for 2026.
- Does it contribute to revenue? If inquiries haven't increased despite rising traffic, you need to examine where the connection is dropping. The growth Elifunt aims for goes beyond mere visitor numbers; it is growth that benefits our clients' businesses.
- Does it build up as an asset? We do not rely solely on campaigns whose effectiveness vanishes when execution stops. Content that answers customer questions and a well-organized website can continue to bring in customers over time and can even be cited as the basis for AI responses.
Elifunt’s new vision is to “become the standard the industry looks for first when discussing 'growth'.” We intend to directly experiment with how brands are discovered and customers are acquired in the search and AI environment, and share the findings verified with our clients with the industry.
Q. How has AI changed Elifunt's work and business?
We changed the way we work with AI and significantly increased content creation efficiency
The Elifunt team utilizes the shared AI agent 'Ellie' across all its operations. It accumulates records of work and trial and error, which are then reused in subsequent projects. Through this AX (AI transformation), the scope of work that can be handled by the same number of personnel has also expanded.
Content production efficiency has changed the most significantly. The Elifunt team standardized writing methods by establishing criteria for good writing and a content framework. Thanks to this, we are now able to rapidly distribute the volume of content fundamentally required for SEO while maintaining quality, and we have reasonably readjusted production costs in line with the increased productivity.
Not all changes are welcome. As AI generates content rapidly, it has become difficult to make a difference through production alone. Customers have also started asking AI questions first instead of sifting through search results one by one. Now, you need to look beyond just writing well and consider how your brand is presented in the AI's responses.
Elifunt is not stopping at using AI in its operations; it is directly verifying how this change impacts its clients' marketing. This is also the reason why we launched the GEO content creation system ' Coati ' and ChatGPT advertising
Q. What does the B2B organic marketing service provide?
We manage everything from content plans to on-site and integrated GEOs, and annual partnerships
B2B organic marketing is Elifunt's core business. We frequently encounter companies that rely primarily on offline events or network sales, even when they possess excellent technology and products. We help potential customers understand products through search and AI responses, verify the necessary information on the website, and then make inquiries.
The service is operated in four types depending on the company's situation and required scope of work.
| service | period | It fits this type of company |
|---|---|---|
| Content Plan | 3 months | Companies looking to verify strategy, planning, and production as they start organic marketing for the first time |
| On-site GEO | 6 months | Startups and B2B companies looking to improve their websites and blogs so that AI can discover and cite them |
| Integrated GEO (On-site + Off-site) *Inquire Separately | 6 months | Corporate and PR teams that must manage brand information across not only websites but also media, reviews, and communities |
| Annual Partnership *Contact Us Separately | 12 months | Companies needing a long-term partner, from strategy formulation to execution and performance analysis |
In the 2025 introduction, there was also a question asking, “Why is Elifunt so expensive?” The most expensive marketing is marketing that does not lead to results.
It may be difficult to expect significant results from organic marketing in the first month. Instead, we continuously build up the information customers need and make improvements by monitoring traffic and inquiries. Results have also been good when working with companies that agree with this approach.
Q. What is the reason for expanding organic marketing services to your own e-commerce website?
Reduce reliance on platforms and advertising, and build a company-owned store that customers visit directly
E-commerce brands also need organic marketing. This is because many brands see their sales fluctuate whenever platform policies or algorithms change, and traffic decreases when they stop advertising. Elifunt helps customers find your online store and make purchases through search and content. We aim to directly prove whether it is possible to grow your online store's sales through organic traffic, even without advertising.
This is a plan to strengthen sales at your own online store by establishing and directly executing marketing strategies necessary for its growth.
[Main Scope of Work]
- Establishing a brand strategy for our own online store
- Designing and executing organic marketing strategies
- Technical SEO and GEO settings
- Data-driven performance analysis
- CRM Messaging Enhancement
Commerce projects are conducted as performance-based contracts, involving minimal costs and a share of the client's revenue . Elifunt achieves results only when the client's revenue increases.
When selecting a brand to partner with, we look at two things: whether they have the will to grow their own online store and break free from platform dependency, and whether the value of their products in solving customer problemsis clear.
Q. What makes Elifunt's AI content creation system different?
It is a content creation system that captures the brand's expertise and customer questions.
Creating drafts with AI has become much easier. However, this has also led to an increase in similar content. It is now difficult to persuade customers based solely on how quickly and in large quantities you produce content. What matters is whether the content reflects what the brand actually knows and has experienced, and whether it accurately explains what customers are curious about.
Elifuntis developing and launching its own content creation system, Coati. Elifunt has been using an in-house content creation engine since 2024. Based on the know-how accumulated from planning and producing thousands of pieces of content annually—even before the advent of AI—and data tracking post-publication traffic and conversions, we have created a system that produces high-performance content.
CoAti's goal is not to automatically generate a large volume of writing. to enable the consistent production of content that embodies a brand's expertise and customer questions.
We are currently refining the service to allow external brand marketers to use it as well. We plan to release the beta in October 2026, and select brands will be able to try it out first at a reasonable price.
Q. Why does an organic marketing company run ChatGPT ads?
We design ads and landing pages based on customer questions and incorporate what we have learned into the content
Elifunt is not a company focused primarily on advertising. However, while directly executing ChatGPT ads, we recognized the importance of understanding the context of customer questions and answers. We had to examine what customers were asking the AI, which messages they were interested in, and what evidence they wanted to verify after clicking.
This aligns with the work done in organic marketing. It involves identifying customer questions and creating content and pages to answer them. Elifunt's ChatGPT advertising service is also operated from this perspective.
- We find the questions customers actually ask using search data.
- We plan ad creatives and landing pages that fit the context of the question.
- We use confirmed questions and messages to improve content, FAQs, and landing pages.
This is a method where the results obtained from an ad are not only used for the next run but also left in the brand's content. I have summarized what I learned while running the "OpenAI ChatGPT Ads, Lessons Learned from Hands-on Execution."
Q. What are the teams and organizational culture like at Elifunt?
The team reviews together, and each person takes responsibility for the results of their assigned work
Elifunt is a team of fewer than 10 people. We solve our clients' problems together while developing our individual expertise. Rather than rapidly expanding the team size, we strive to work as a team capable of deeply understanding our clients' situations and executing effectively.
We are also careful with our hiring process. Recently, we reviewed 436 applications to select just one person. I honestly wrote about that process "Reviewed 436 Applications and Selected 1 Person."
The way we work follows ground rules determined by team members proposing and voting on them.
- Even for small tasks, at least three people share feedback. When expressing opinions, we include supporting evidence and suggestions. Pointing out what was done well is also a form of feedback.
- If I can't solve a problem after thinking about it for 30 minutes, I share it. Rather than struggling with it alone, I inform the team of the situation and find a solution together.
- I take responsibility for the completion of my work, even when using AI. This is a new sentence added to our core values this year. Team members must be able to understand and explain the content of deliverables generated by AI themselves.
From new team members' three-month probationary period retrospectives to the trial and error experienced in projects, we record our actual work in Team Stories
Q. Can we also collaborate on GEO corporate training and lectures, or the implementation of SEO and GEO tools?
Elifunt shares content directly verified at GEO training and lectures
GEO is still an unfamiliar field. As new possibilities emerge, so do stories promising effectiveness without sufficient evidence. I believe that especially in times like these, it is crucial to distinguish between actual work and verified results when providing explanations.
Elifunt shares the results of experiments and verification with clients in corporate training, lectures, and seminars. We help you understand the search environment transformed by AI and explore together how to apply it to corporate marketing.
We support the implementation of ListeningMind, Halo X, and Ahrefs
We only resell SEO and GEO tools that the Elifunt team has personally verified and uses.
- ListeningMind: Ascent Korea's domestic search data analysis tool. It is used to examine the customer's search journey through keyword clusters and to develop domestic keyword strategies.
- Halo X: A GEO performance management solution that measures brand visibility within AI responses. It tracks how often AI, such as ChatGPT, mentions and cites brands.
- Ahrefs: A global SEO tool used for competitor analysis and SEO monitoring. Elifunt is an official Ahrefs ambassador and resale partner.
Marketing that starts with search and AI responses, leading to inquiries and sales
B2B organic marketing, e-commerce online stores, content creation systems, ChatGPT advertising. The service names may differ, but the problem they aim to solve is the same: to make customers find, understand, and choose a brand.
Using AI can speed up production. However, you still need to consider what to create, what evidence to present to the customer, and how to evaluate the results. Elifunt will find the answers by executing first and verifying the results.
Enter your company name into ChatGPT now and ask, “What does this company do?” You can check if it accurately describes what the company does and if any essential information is missing. If you are not getting the answer you want, you might want to explore with Elifunt which information to add first!
