In the AI era, how can content marketing lead to results? The Elifunt team, which shared organic growth through content growth strategies in 2024, has now published a 2025 success story book detailing their intense deliberations on the direction content growth strategies should take in the AI era.
I am sharing 5 key insights discovered while personally planning, producing, and analyzing 2,186 web pages and blog content pieces throughout 2025
How to Survive in the Newly Changed Landscape of Organic Marketing
In 2025, as AI users surged, a full-scale seismic shift began in the organic market. Entering the so-called 'zero-click' era,incoming content lost its power, leading to a sharp decline in organic traffic.
However, Elifunt's clients were different. When the market was volatile, we actually achieved an average of 867% organic growth , and AI search traffic increased by 1,075% . How was this possible?
We need new marketing strategies tailored to the changing times
We are revealing three marketing strategies from Elifunt that have consistently achieved results through content, even in the AI era.
1. From SEO to GEO
In the SEO era, we emphasized that a website has two readers: our real customersand search engines. In the GEO era, real customers and AI become our readers.
Of course, since a significant portion of how AI operates is identical to how search engines work, SEO and GEO cannot be treated as separate concepts. While the basic SEO structure remains important, the addition of elements expressed in the language of AI.
2. From Incoming Content to 'AI-Cited Content'
Since AI generates responses at the top of search results, content that previously aimed for 'traffic inflow' is no longer generating traffic. You must shift the purpose of content created for traffic acquisition to 'building brand awareness through AI citations.'.
3. As a strategy to generate “conversions” from top rankings
In the AI era, top search rankings alone are no longer enough to generate results. In the past, simply publishing high-quality content on websites and blogs was enough to secure top rankings, generate traffic, and naturally lead to conversions. However, things are different now that zero-clicks have become the norm. An active conversion strategy is required.
2025 Success Stories Preview
We are revealing some slides from the success story collection! You can view the masked information by downloading the collection. 👀
If you want to continue growing in the AI era, check out the 2025 Success Stories Collection now!
I hope this 2025 Success Story Collection will serve as a guide for marketers who are struggling alone in a rapidly changing environment.
