If you’re a business owner, you’re probably very familiar with the term “tax invoice.” There’s a startup that’s solving the dual challenges of tax invoices—the joy of generating revenue and the hassle of issuing them. It’s the solution that makes issuing and managing tax invoices a breeze: Bolta, the tax invoice SaaS platform.
Volta has been partnering with Elephant Company since 2023. Today, through an interview with Lee Moon-hyuk, CEO of Volta Corporation, we’ll share the journey of why content growth marketing was necessary and how effective it has been for their growth 😊
Volta Corporation: Your One-Stop Solution for All Tax Invoice Needs
Q. Please tell us about Volta Corporation!
“Our goal is to resolve all issues related to tax invoices.”
Have you ever heard the saying, “The only thing humans cannot avoid is taxes”? If so, what is the one thing a corporation cannot avoid? It’s the “tax invoice.” I imagine that everyone reading this interview has probably experienced the challenges of issuing and managing tax invoices at least once.
Volta Corporation (hereinafter "Volta") aims to resolve all issues related to tax invoices. Currently, more than 400 clients—including tax firms, small and medium-sized enterprises, startups, and sole proprietors—are using Volta to streamline their operations.
Q. Why did you decide to start a business in the field of tax invoice SaaS, which is somewhat complex and specialized?
“I realized that tax invoices are an issue faced by all companies and organizations, regardless of industry or size.”
I’ve worked in a variety of industries, starting as an investment analyst and moving into business development. Whether at large corporations or public institutions, I’ve seen companies of all kinds face issues related to tax invoices. However, most of these problems stemmed from human error or miscommunication, and I believed these errors could be resolved through IT solutions.
Since I needed to be sure, I created a landing page before launching the business to gauge customer interest. With the message, “Would you like to try a service that lets you issue tax invoices without a digital certificate?” I received 200 early-access applications. All in just one week!
Q. “Issuing tax invoices without a digital certificate”… That reminds me of Toss, which started with “money transfers without a digital certificate”! What did you focus on most when you first launched your business?
“After focusing on developing core features, we conducted customer interviews every day.”
For three weeks, we focused on developing our core feature: making it easy to issue tax invoices. Once development was complete, we conducted customer interviews every day. As a result, our user base and the number of invoices issued doubled every month. I believe we grew organically because this was such a major pain point in the industry. Haha 😃
Volta's Beginnings, First Marketing Efforts
Q. What challenges did you face after launching Volta?
“It was important to find a reliable partner.”
Volta plans to operate as a small team for the time being. We’ve decided that it’s more efficient to outsource tasks that can be handled by experts. Since I’m serving as both the CEO and the project manager, we’re currently facing a severe shortage of resources.
Marketing is a crucial area for early-stage startups, so we were in desperate need of a reliable marketing expert. While we were struggling to find a trustworthy partner, we met Yeji from Elephant Company through our connection with Spring Camp, a member of the Spring Camp family.
Q. How do you remember Elephant Company and Volta’s first meeting?
“I felt a sense of trust in Elephant Company right from our first meeting.”
Since Yeji had experience founding a B2B service, I felt a sense of trust toward her even before we met. After our meeting, I was convinced that she was aprofessional partnerI could fully entrust with the project! I’ll especially remember how she deeply understood the Volta service and proposed strategies from a business perspective.
I also appreciated that the entire team consisted of content marketers. When I met with other marketing agencies in the past, I was often disappointed because their content lacked expertise or they didn’t seem to understand the Volta service.
Q. Thank you for your kind words. What aspect of your journey with Elephant and Volta were you most satisfied with?
“I feel that Volta has a deep understanding of our service and the problems it solves.”
I feel truly at ease. (I can’t quite put it into words… but I really felt at ease.) I feel incredibly reassured because the CEO and team members at Elephant Company proactively consider the issues I need to address and the preparations we need to make for Next, and they work with me through the decision-making process. I also feel that they have a deep understanding of our service and the problems Volta fundamentally solves.
I was also surprised by the high quality of the content Elephant planned and produced—it was so well-crafted that it didn’t require any review. Since Volta focuses on the specific field of tax invoices, we’re developing content that provides practical information for accounting professionals. Tax invoices are a specialized area that even those with experience in accounting or finance find difficult to grasp fully, but Elephant consistently impresses me with content that’s so accurate it doesn’t need fact-checking and is explained so clearly that anyone can understand it.
In addition, when we review our monthly marketing results, they suggest ways to use our content to improve efficiency even further. We have great confidence in them in this regard as well.
Volta's Content Growth Strategy and Results
Q. Is there a specific reason you chose the Content Growth Marketing Plan from among the various plans?
“I’m pleased that we can measure everything from traffic generated through search engine optimization (SEO) to conversion results.”
Volta chose a content growth plan that covers everything from marketing strategy to content planning, production, and data analysis. Since our team was eager to gain data insights, a plan that provided everything from marketing strategy to a data insights dashboard made perfect sense.
In particular, I’m pleased that it doesn’t just show basic data overviews, but actually measures everything from traffic acquisition to conversion rates through search engine optimization (SEO). About two months after setting up the dashboard, we were able to start making data-driven decisions.
Volta has recently transitioned to a paid service, and we have requested an additional dashboard. Since this transition is a crucial milestone for the Volta team, we aim to quickly gain data insights and improve efficiency.
Q. Which marketing channel was the most effective?
“Of course! Search engine optimization is the most effective.”
When we were redesigning our website, Elephant Company helped us improve our site plan by incorporating search engine optimization (SEO). Thanks to our proactive SEO efforts—which allowed us to respond faster than our potential competitors—we’re still seeing an increase in organic traffic, and I believe we’ve secured a competitive advantage.
We also see a high percentage of traffic coming from blog content. Since the site redesign, we’ve carefully planned content related to tax invoices. Thanks to this, Volta has managed to dominate search results for “tax invoices.” We’ve also secured the Google snippet spot. I think this will put even more pressure on our competitors.
Q. What if there hadn't been an elephant next to Volta…? What do you think would have happened? Haha
“I imagine you must have faced a lot of challenges in actually carrying out the marketing.”
Perhaps… we weren’t able to plan and produce content in-house. Yejie from Elephant mentioned that Volta needs at least one marketer on staff to generate synergy in content marketing. We are currently actively recruiting B2B marketers for Volta. (Join the Volta Team)
Q. Who would you recommend content growth marketing to?
“If you want to acquire potential customers online”
I urge you to get started right now, as you’re reading this. That’s the only way to quickly attract even a single lead. Especially with SEO, where getting a head start is crucial, starting tomorrow will be too late. Volta has been focusing on SEO since the very beginning of our service, so we’ve seen tangible results firsthand. Working with Elephant also made me realize the importance of “snippets.” Since high-quality content is a prerequisite for snippets, I also came to see this as an area that requires specialized expertise.
SEO content seems different from regular writing. I believe the ability to write clearly and structurally is a true skill. In that regard, I highly recommend Elephant Company’s content expertise. I recommend them to business owners who are wondering, “How do I even start with marketing?” or who have thought, “I should do content marketing…” but are hesitant to take the first step! 🙂
“It’s too late to start B2B marketing or SEO marketing tomorrow.”
– Lee Moon-hyuk, CEO of Volta Corporation
Why not start B2B content marketing today?
While interviewing Volta CEO Lee Moon-hyuk, I was deeply moved as I reflected on Volta’s remarkable growth journey from the summer of 2023 to today. In just three months, Volta secured 400 cumulative clients and successfully raised Pre-A funding!
It was truly a rewarding experience to see that you recognized how much our team cares about the Volta service and how dedicated we are to it during this interview.
Elephant Company wants to partner with you in launching services that create value for the world, just like Volta 😊
If you're struggling with B2B marketing strategy or execution, feel free to contact us anytime! We'll work with you to design and implement the marketing strategy that best suits your business. 👍🏻
