Hello everyone! Elifunt, an official Ahrefs partner, held its third Korea Ahrefs User Group Seminar last April. While the first seminar covered the overall features of Ahrefs and the second focused on keyword research, the third seminar provided an opportunity to share insights on content SEO that can be immediately applied in practical work
In this article, we have packed in valuable information shared at the seminar, covering everything from content planning and production to practical SEO application. If you are looking to achieve tangible results through content marketing, be sure to read to the end.
Key Concepts of Content SEO
What is EEAT?
EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness, and is a concept that Google added 'Experience' to the existing EAT in December 2022.
The important point is that while EEAT is not a direct ranking signal, it is an important criterion for Google to evaluate content quality. In particular, the most important factor is credibility (T), and the other factors play a role in supporting this credibility.
Factors supporting trustworthiness
1. Experience
When you listen to advice or search for information, you are likely more trustworthy of stories from "people who have actually tried it." The same applies to search engines. Experience breathes vividness and realism into content, which directly leads to its credibility. To create content that contains genuine experience, such as writing product reviews where you actually use the product and honestly share its pros and cons, content infused with real experience can inspire empathy and trust not only in search engines but also in readers
2. Expertise.
Expertise demonstrates how deeply you know a subject. While the internet is overflowing with information, there is actually not much content that contains genuine expertise. Therefore, content that showcases expertise is valued more highly by both Google and readers. Creating an author page or contributing to company or association websites in your industryare good ways to achieve this.
3. Authoritativeness.
Authoritativeness refers to how much you or your brand is recognized in your field. In other words, it concerns whether others perceive you as an 'expert' in that area. Authoritativeness must be built by consistently providing high-quality content and actively participating within the industry. When experience, expertise, and authority are all well-established in this way, trustworthiness is naturally formed.
Basic SEO Concepts on Page
So far, we have looked at EEAT. Now, let's talk about the basics of Onpage SEO, which is a bit more technical.
Include target keywords
Search engines need to understand the topic of your page. Therefore, it is important to naturally include target keywords in prominent locations on the page. Repeating keywords excessively can be considered 'keyword stuffing,' or spam. Thus, it is recommended to use synonyms for your target keywords naturally.
Structuring Pages
H tags are HTML elements that clarify the structure of a page. They serve to systematically organize content, much like chapters, sections, and subsections in a book. The proper use of H tags improves readability, allowing readers to grasp the content of a section at a glance and enabling search engines to better understand the structure of the content.
Structuring Pages Effectively Using H Tags
1. Use only one tag per page. (It clearly indicates the topic.)
2. Use tags to separate major sections.
3. Set up h tags in a logical structure.
Writing an Attractive Title
Title tags are the first element displayed in search results and play a crucial role in driving clicks. A good title should satisfy the searcher's intent while also making them want to click.
First, write it at an appropriate length. It is best to keep it under about 70 characters in English and about 50 characters in Korean. If it exceeds that, it may be truncated in search results. Second, include your target keywords, and if possible, place them at the beginning. For example, “2025 Digital Marketing Trends: 5 Changes Small and Medium-sized Businesses Should Watch Out For.”.
Third, try to stimulate the user's curiosity or clearly present the benefits. Expressions such as "how to," "secret," and "perfect guide" are effective in increasing click-through rates. Fourth, include numbers or specific information if possible. Concrete expressions like "7 tips," "in 5 minutes," and "83% improvement" are more effective than abstract ones.
Using Internal Links
Internal links links that connect to other pages within a site. This not only improves the user experience but also helps search engines understand the site's structure. Relevant anchor text is crucial for effective internal links. Rather than simply saying "Click here," text that clearly explains the content of the linked page, such as "Analysis of Google Core Algorithm Updates," is preferable. Additionally, please add more links from within the site to core service pages or high-conversion landing pages.
A hub page is also an effective strategy for utilizing internal links. For example, you can create a page called "The Complete SEO Guide" to collect internal links leading to related content, such as keyword research, technical SEO, backlink strategies, and content SEO.
Planning content that drives customers to visit!
1. Analyze customer language and keywords
Keywords are the core of content growth marketing and the starting point of organic marketing. When designing a content strategy, understanding the competitive landscape of the market you operate in is key. divide scenarios based on the competitive situation and utilize customized keyword strategies.
2. Designing Content Strategy: Defining the Customer Search Journey
divide the customer search journey into funnel units and design keyword strategies for each stage. From awareness to conversion, you can predict which keywords customers will search for and create touchpoints.
3. Implement Search Engine Optimization (SEO)
Search engines need to properly collect our content to reach customers. Try applying SEO to all your web pages (landing pages, blogs, etc.).
4. Measuring, Analyzing, and Improving Content Performance
Content marketing is a strategy where results compound over time, but all marketing activities must be measurable . This is because you can only improve if you measure. If you'd like to learn more, check out the Organic Marketing Playbook!
Ahrefs Practice: Developing a Keyword Strategy
During the seminar, we conducted a practical session on keyword strategies using Ahrefs with Yeji. It was very interesting to see the process go beyond just theory, with Yeji personally analyzing the actual websites of the participating companies and designing keyword funnels! I would like to introduce the keyword strategies of the three companies that were the most impressive during the live practice session.
#1 Motion Labs
Motion Labs, the first company analyzed, is a firm that provides marketing solutions for the medical and healthcare sectors. Its target customers are doctors. a strategy to connect the EMR medical system with customer CRM so that doctors can recognize it. We also identified keywords that can be expanded for hospital marketing by combining various medical specialties (such as dermatology and dentistry).
✅ Motion Labs Keyword Strategy 3-Line Summary
Utilizing a strategy to connect EMR keywords to CRM
Expanding keywords by combining Hospital Marketing + {Medical Specialty} (e.g., Dermatology Marketing, Dentistry Marketing)
Attracting customer attention through incoming content and naturally leading to service introductions
#2 My Fair
The second case study, MyFair, is a company that provides services related to international trade fairs. By focusing on the early stages of the customer journey, keywords that companies preparing to participate in overseas trade fairs are likely to search for. Their industry-specific strategies were particularly impressive. For instance, it is a good approach for beauty companies to develop strategies using "K-Beauty," and for food companies to use "cosmetics exports."
✅ MyFair Keyword Strategy 3-Line Summary:
Utilize situation-appropriate keywords before participating in overseas trade fairs (Examples: Overseas trade fair preparation, export support programs).
Use industry-specific keywords: Beauty → K-Beauty, cosmetics exports, etc.
Structure content that presents the customer's problem situation and solution.
#3 LloydK
Finally, we analyzed the case of Lloyd-K, a generative AI-based solution company. The key was to tailor keyword strategies based on the target customer base. When targeting government agencies or large corporations, we found ways to utilize keywords related to policy or administration. We also discussed a strategy of starting with niche keywords rather than highly competitive ones and gradually expanding.
✅ Lloyd-K Keyword Strategy 3-Line Summary
When targeting government agencies or enterprises → Utilize "policy" or "administration" keywords
to emphasize the importance of content quality (especially in fields requiring expertise).
Start with niche keywords rather than competitive ones and gradually expand.
Keyword research is not just about finding simple search terms; it is a crucial step in establishing the first touchpoint with potential customers. We recommend trying a keyword funnel for your business!
👉Curious about the 1st and 2nd Ahrefs Seminars? Check out the blog below!
All-in-one SEO service, Ahrefs features at a glance
Keyword analysis tool, mastering Ahrefs Keyword Explorer
Receive Ahrefs next seminar news
We hope you gained key insights into keyword strategy through this article. If you would like to apply the content SEO strategies discussed today to your actual business, please contact the Elifunt team! Our experts will work with you to develop content growth strategies tailored to your business.
If you are curious about the next Ahrefs seminar, get the fastest updates from the Ahrefs Korea User Group.🚀
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