[11/03 Marketing Briefing] Is Google AI Overview Moving? Testing Exposure in Knowledge Panel Area

1-Minute Summary

Google has been observed displaying AI overviews in the right column for multiple brand keywords, but there has been no official announcement.

Based on US data, ChatGPT ad revenue per visit $0.89Google Search Ads ($2.45), and Google stated that it had nothing to announce regarding the AI ​​Click Report.

News was also released regarding the launch of Meta Muse Singapore, the TikTok Keyword Pack, Pinterest Programmatic Deals, and the Lunio invalid traffic report.

👀 Today's Insight: Is Google Moving the AI ​​Overview? Testing Exposure in the Knowledge Panel Area

What was announced?

According to observations by Search Engine Roundtable, Google is displaying AI Overviews in the right-hand column of search results pages for multiple brand-related keywords. Previously, they were displayed at the top or in the middle of the main search results. Search Engine Roundtable cited [Apple] search results as an example, noting that AI Overviews are replacing the existing Brand Knowledge Panel . There has been no official announcement from Google, and as this could be a test, official confirmation is required.

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This change was first shared by Chris Long on X, who stated, “We are showing an AI overview for brand search terms in the right column instead of the knowledge panel.” David McSweeney also mentioned on October 31 that the AI ​​overview for desktop brand search is generally displayed in the right panel, with some appearing further down the page. Barry Schwartz expressed the view that while it is better than placing it within the main results, it is difficult to trust that AI will explain a brand better than the brand's own website, according to Search Engine Roundtable.

Today's Headlines

1. Is Google AI Overview moving? Testing exposure in the Knowledge Panel area
2. “ChatGPT Ad Visits Can’t Keep Up with Google Search Ad Revenue”… U.S. Data
3. Google Says "No News on AI Click Report"... Ahead of UK Deadline
4. “88.5% of Sites Citing 5 Types of AI Do Not Overlap”… Domestic Survey
5. Meta Launches Personal AI Agent 'Muse' in Singapore
6. TikTok Search Ads 'Brand & Category Keyword Pack' Added
7. Pinterest ads available for purchase on Amazon and Google DSPs
8. “1 in 12 Ad Clicks Invalid”… Lunio Analyzes 2.7 Billion Clicks

1. Is Google AI Overview moving? Testing exposure in the Knowledge Panel area

Google has been observed displaying AI overviews for multiple brand keywords in the right column of the Search Engine Roundtable.

2. “ChatGPT Ad Visits Can’t Keep Up with Google Search Ad Revenue”… U.S. Data

According to a working paper by Maximilian Kaiser and Christian Schulze (October 2026, under review), revenue per visit for ChatGPT ads in U.S. traffic was $0.89 , lower than the $2.45 for Google paid search visits, as reported in the Search Engine Journal . Based on data from 102 advertiser sites with trackable sales, the conversion rate was 0.37% for ChatGPT ads and 1.17% for paid search . Among 87 advertisers running on both channels, 84 had lower revenue per visit for ChatGPT ads, and 73 had no revenue from a total of 18,726 visits. The researchers estimated the click value of ChatGPT ads at approximately $0.26 based on paid search revenue , while OpenAI states in its FAQ that there are no performance benchmarks yet.

3. Google says “no AI Click Report to release”… Mentions data provision ahead of UK CMA regulations

Google's Gary Illyes stated in the Search Engine Journal that while the team is “very interested” in providing more data, there is no announcement yet regarding the addition of data to Search Console . He responded to a LinkedIn post citing an anonymous Google employee who mentioned providing click and query data in AI Mode and AI Overview, saying, “I don’t think that’s how it was phrased.” Currently, Generative AI performance reports only aggregate impressions, while clicks are included in standard performance reports. The UK CMA has specified clicks and click-through rates as AI search metrics that Google must provide, with a compliance deadline of December 3 .

4. Meta Launches Personal AI Agent 'Muse' in Singapore

Meta announced via its official newsroom, Meta Newsroom , that it has launched Muse , a personal AI agent, in Singapore . Users can connect with services such as Gmail, Google Calendar, and Instagram to utilize it for email and schedule management. Initial local connector partners include Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com, and Lazada, with connector features being rolled out sequentially. Meta stated that Muse runs on Muse Secure VMs, which are dedicated cloud computers that store data and credentials from connected services

5. Added TikTok Search Ads 'Brand & Category Keyword Pack'

According to a report by Search Engine Journal, TikTok announced that it will add Keyword Packs , which are bundles of curated keywords, to its keyword suggestion tool in a Q4 2026 product preview . Search Ads campaigns are provided with two metrics: Impression Share and Top 1 Impression Share . These metrics can be viewed in TikTok Ads Manager at the campaign, advertiser, and keyword levels. However, TikTok Help advises that availability may vary depending on the account, campaign type, market, and rollout status.

6. Pinterest ads available for purchase on Amazon and Google DSPs

Pinterest has partnered with Magnite to officially launch Programmatic Deals in North America, South America, and the Asia-Pacific region. Magnite is participating as a major SSP partner, while Amazon Ads DVA+, Google Display & Video 360, Yahoo DSP, and DeepIntent are participating as buying platforms. Advertisers can purchase Pinterest's display and video ads alongside other media on these platforms and manage performance in an integrated manner. Pinterest is also collaborating with Google Ad Manager on ad delivery in Latin America and the Asia-Pacific region.

7. “1 in 12 Ad Clicks Invalid”… Analysis of Lunio’s 2.7 Billion Clicks

Lunio, an ad traffic verification company, has released the 'Global Invalid Traffic Report 2026,' which analyzed 2.7 billion ad clicks . According to the company's own analysis, the average invalid traffic rate was 8.51% , and wasted advertising costs in 2025 were estimated at approximately $63 billion . By platform, the rankings were TikTok 24.20% , LinkedIn 19.88%, XXX 12.79%, Bing 10.32%, Meta 8.20%, and Google 7.57% . The survey covered clicks from 6 platforms, 8 industries, and 10 countries from August 2024 to July 2025, with gaming and online gambling showing the highest rate at 18.49%

References

• Google AI Overviews For Brands Moved To Right Column – Search Engine Roundtable
• Google Search Ad Visits Out-Earned ChatGPT Ads In US via @sejournal, @MattGSouthern – Search Engine Journal
• Google Says No AI Click Reporting News Yet, Ahead Of UK Deadline via @sejournal, @MattGSouthern – Search Engine Journal
• Muse Is Now Available in Singapore: The World's First Personal AI Agent Built for Everyone – Meta Newsroom
• TikTok Search Ads Adds Brand And Category Keyword Packs via @sejournal, @MattGSouthern – Search Engine Journal
• Pinterest Expands Programmatic Ads with Magnite… Purchase via Amazon and Google – Madtimes
• “1 in 12 Ad Clicks Is Invalid”: Lunio Estimates $63 Billion Annually Wasted on Ads – MadTimes