Jellyfish's B2B Paid Marketing Strategy and Case Study (feat. Organic Marketing)

In the second session of Elifunt B2B Content Meetup, Director Jo Jae-ho of global digital marketing partner Jellyfish shared the latest trends and insights on B2B Paid marketing strategies. Director Jo emphasized that for a successful Paid marketing strategy, Organic marketing must also be taken into account. Why is this the case?

Organic and Paid Marketing are an Intersection 🔗

Organic marketing and Paid marketing are not independent entities. They are an intersection where each domain organically influences the other. To achieve high efficiency in Paid marketing at low cost, B2B companies must particularly leverage their connections with Organic marketing.

For example, if your company already has keywords with high SEO rankings, SEM (Search Engine Marketing). However, many companies execute SEM without considering SEO. If you already have optimized SEO keywords, you can save a significant amount on marketing costs. With the budget saved, you can conduct effective keyword SEM or even try paid marketing in a wider range of areas.

Jellyfish helps companies reduce marketing costs through SEO-based SEM strategy optimization, enabling them to implement more efficient marketing beyond standard Organic and Paid marketing. 😎

Filling in the blanks using Content Syndication and Performance Max 🧩

If you have successfully executed efficient advertising spending by optimizing SEM based on SEO, you can leverage this foundation to fill the gaps that conventional paid marketing cannot address through methods such as Content Syndication and Performance Max. Director Jo Jae-ho describes these two marketing methods as the final puzzle pieces for optimizing B2B marketing efficiency.

Content syndicationis a method of simultaneously publishing a single piece of content produced by a company across multiple websites and platforms. By exposing high-quality content to various channels, it allows for more touchpoints to reach potential customers.

Performance Maxis one of the advertising products offered by Google. It allows a single ad creative to be used across multiple channels simultaneously, and AI automatically optimizes it in real-time by identifying high-performing platforms and creatives. Through Performance Max, companies can find high-performing platforms for each ad creative and run their advertisements more efficiently.

B2B Paid marketing thrives alongside Organic marketing activities. You can optimize Paid advertising by leveraging Organic marketing, and spread Organic content through Paid marketing. Remember that this mutual complementarity leads to more efficient results!