Ahrefs , an all-in-one SEO service , is a tool that the Elifunt team has found incredibly helpful and useful. We used it not only to establish keyword strategies but also to learn various global SEO tutorials through their blog and YouTube content . That is why all team members couldn't hide their excitement at the news of the Ahrefs Evolve 2024 conference! The 3-day, 2-night Ahrefs conference was so substantial that it was hard to believe it was their first global event. Let me share the details with you now 🙂
Ahrefs Evolve 2024 with 18 Speakers and Participants from 50 Countries
Ahrefs Evolve 2024 from 50 countries around the world . Following 2023, this year's event was held in Singapore, where Ahrefs' headquarters are located. It is designed to share insights from 18 internationally recognized speakers and to help you network with colleagues who are passionate about SEO.
3 Contents That Made Me Decide to Buy Tickets for Ahrefs Evolve 2024
The business trip project, which started with a single message from Yeji in August, gave the team members a mix of anticipation and a bit of tension(?).
Yeji's Slack message that kicked off the overseas business trip
There wasn't even a moment to worry, "I'm not good at English, is it okay to go...?" After reviewing the newsletter, landing page, and even the blog content designed to persuade the boss sent by the Ahrefs team, there was no longer any reason for the growth-oriented Elifunt team not to book the spot!
1. A landing page that provides speaker information, introduces the venue, and specifically persuades you why to visit. See more
- So that office workers can attend! See more
- See more tour content that turns overseas business trip worries into anticipation
Ahrefs Evolve 2024 Recap
SEO, AI, and Marketing: A Step Ahead
The 18 sessions held over two days provided an opportunity to explore diverse perspectives and insights from speakers, covering topics ranging from AI and media to trends, with SEO as the core theme. Prior to attending the sessions, the Elifunt team LinkedInto domestic B2B industry professionals regarding SEO insights they were curious about. There was high interest in AI, website strategies, and trends—topics that absolutely cannot be overlooked these days.
Ask the Singapore correspondent Elifunt Team!
Therefore, for this content, we have summarized the speeches of key speakers while also incorporating the Elifunt team's perspective to provide hints on how to apply them to the current domestic market. We hope this will assist B2B service marketing managers in formulating their digital marketing strategies for next year. 🙏
Insight 1. Survive the Era of AI Search with Evolved SEO Strategies!
Since Google first announced its AI-based search service (Search Generative Experience, SGE) in 2023, interest in Generative Engine Optimization (GEO) has increased significantly. In particular, with the release of research showing that the AI Overview caused organic traffic to drop by up to 60% on websites that focused on SEO strategies , many of you are likely seeking strategies on how to respond to GEO. At the recent Ahrefs Evolve 2024 conference, various SEO strategies for surviving in the AI era were a hot topic.
👉 View Session Details: The Era of AI Search, What Are SEO Strategies?
Insight 2. What are the Google SEO trends for 2025? Brand and Authenticity
SEO is changing. Search Engine Optimization (SEO) is a term you have likely heard at least once if you have done even a little bit of online marketing. Simply put, it is the process of optimizing a website to rank highly in Google search results. However, recently, lamentations such as "SEO has never been this difficult" are frequently heard in the industry.
In fact, industry surveys show that only 60% of the recommendations made by SEO experts are actually implemented, and even then, it takes an average of 3 to 6 months. What on earth is going on?
👉 View Session Details: 2025 SEO Trends, Brands and Authenticity
Insight 3. SEO Strategies to Boost B2B Marketing Performance
As search competition intensifies, differentiation strategies become increasingly important for B2B companies. This includes keyword strategies to discover niches missed by competitors (clustering), brand Deep Content strategies that shine in the increasingly sophisticated AI era, Technical SEO optimization viewed from a UX perspective, and ABM to strengthen relationships with target customers.
👉 View Session Details: SGE and SEO Strategies to Boost B2B Marketing Performance
Insight 4. Social Media Has SEO Strategies Too! YouTube, TikTok!
Over the past few years, the way people search for information has been changing. Many users have started searching for insights and products through TikTok or YouTube instead of traditional search engines. As TikTok and YouTube expand their roles beyond simple entertainment apps to serve as channels for information and search engines, how should you formulate an SEO strategy?
👉 View Session Details: YouTube and TikTok SEO Strategies!
Insight 5. ahrefs Evolve 2024, 5 Lessons Learned
Advancements in AI technology are fundamentally changing the paradigm of search. The biggest insight discovered at the AfreecaTV Evolve conference was “what is changing and what is becoming more important.” The Elifunt team has summarized and is sharing the key lessons learned.
👉 View Session Details: The AI Search Era, 5 Truly Important Lessons to Learn
Insight 6. 5 Services That Make Your First Overseas Business Trip Skillful Like a Pro
As this was my first overseas business trip to Ahrefs Evolve 2024 in Singapore, I was as worried as I was excited. However, once I actually arrived at the venue, I returned to Korea having spent a valuable time that made my pre-departure worries seem completely unfounded. There were unsung heroes who helped make this overseas trip a success.
👉 Read more: 5 services that helped the Elifunt Team with their business trips
So, the conclusion! What is good content?
We are currently living in an era where anyone can easily create content. With the emergence of generative AI, content creation has become truly easy. However, this change does not necessarily bring only positive results.
👉 View Session Details: Conclusion. What Is Good Content?
We even opened a session update page at the conference venue to deliver real-time insights to Korea! Although the Elifunt team members themselves had some questions about why we were working so hard... looking back after returning, everyone reflected that not only did the team become stronger, but we also gained tremendous momentum to move forward into 2025.
Just like the memory of ahrefs marketer Si Quan Ong, who welcomed the Elifunt team with her fluent Korean, I was deeply impressed by the passion and sincerity of the people I met at the event. There were moments when I felt that digital marketing was a lonely job, but the Ahrefs conference reached out a hand to help me meet the people behind the screen!
It was a happy time where I was able to build personal growth along with team capabilities. 💓
A networking session that even introverts(?) could naturally attend
👉 ahrefs elvove 2024 Recap Video
Thanks to the passion of the Elifunt team, who diligently shared insights from the field, we have been invited to Ahrefs' 2025 conference!! 🎉
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