In our previous post, we shared why Elephant decided to create the B2B Roadmap 2025. Our goal is to share “real-world case studies validated in the field” and “knowledge and insights tailored specifically to B2B.”
1,000 participants over two days. What kind of people would we like to see, and what insights might they take away?
B2B Roadmap 2025: Which Companies, Job Levels, and Roles Are Most Common?
Even though May is a busy season for events, we’ve received a lot of applications during the B2B Roadmap 2025 early bird period. Here’s a look at the data on which companies and individuals are attending.
🏢 Application rates by company size
During the early bird application period, startups with 100 or fewer employees accounted for the highest percentage of applicants. While small businesses made up the majority in absolute numbers, the percentage of applications from large and mid-sized companies was also significant. Institutions and organizations are also showing interest!
I realized that, regardless of company size, the B2B sector is actively seeking practical solutions.
🧑🏻💼 Application rates by job level
The majority of applicants are team leaders. It seems that leaders who are under pressure to deliver results—those responsible for designing and executing strategies—are applying in search of solutions to their challenges.
In addition, team leaders and executives account for 70% of all attendees. Since this event brings together corporate decision-makers, I believe you’ll get the most out of it—200%—by taking advantage not only of the sessions but also of the various networking opportunities.
- Team Leader 40%
- 30% of management
- 25% of staff
- Other 5%
💼 Application rates by staff member
We categorized applicants’ roles based on the themes of sales, marketing, and business strategy. Since there was a high level of participation from decision-makers, roles related to business development and business strategy were the most common.
Perhaps this is because the B2B landscape has evolved from a sales-centric model to one where marketing and sales must work in synergy to succeed. B2B marketing teams ranked second in terms of interest.
- Business Strategy 43%
- Marketing 35%
- 15% off
- Other 7%
B2B Roadmap 2025 is an event that brings together the people who design growth strategies for B2B companies—and, more importantly, the people who actually execute them.
The B2B Roadmap is full of opportunities like this.
✅ Participant satisfaction is our top priority.
- We have carefully selected 22 essential topics for the B2B sector and invited speakers who are best equipped to provide insights on them.
- We provide an experience whereparticipants can find answersto their questions and concerns.
🎤 Sessions packed with insights
- Growth Strategies and Success Stories from Korea’s Top B2B Leaders for Navigating Economic Downturns
- Concrete methodologies and case studies that integrate B2B marketing, sales, and business strategy
🤝 A time for speakers and participants to connect
- Not just a simple lecture, but a Basecamp exhibition zone where questions and answers are exchanged
- Networking opportunities that continue even after the conference
📌 An experiential booth area designed to build relationships with customers
- How our products earn customers' trust and become their top choice
- We’ve set up a booth where you can experience things from a potential customer’s perspective.
🍽️ A dinner party to share inspiration with industry peers
- Limited to 100 people— a relaxed gathering where we can share our concerns and experiences with one another, rather than a stiff business meeting
B2B Roadmap 2025 is the event to address these concerns.
From B2B field professionals to executives—whenever I meet stakeholders from various industries, these are the questions I hear most often. Yet there were very few opportunities to find proper answers to these questions.
- “Now that I’ve become a team leader, how should I lead this organization, which is traditionally sales-oriented?”
- “Where should I start with B2B sales, marketing, and business strategy?”
- “The growth equation for B2B differs from that of B2C—how should we understand it?”
- “Are there any successful strategies for B2B startups to break into the global market?”
To provide practical solutions to the challenges faced by everyone from frontline staff to senior leaders, we have brought together top leaders from the B2B industry.
A case study of a company that successfully expanded from the domestic market to the global B2B market
- Yanolja Cloud and ChannelTalk’s Global B2B Business Expansion Strategy
- The Story of How Ringle and Class101 Successfully Expanded from B2C to B2B
- AllSign’s Journey to Becoming the Industry Leader: Expanding from B2B to B2G
Business strategies tailored for B2B, including marketing and sales strategies
Following the success stories of leading domestic B2B companies, we will now discuss growth strategies tailored specifically for the B2B sector.
- Jo Yong-min, CEO of Unbound Lab Dev, will discuss which B2B companies investors should target and survival strategies for B2B companies in the AI era.
- Ascend Korea and Jellyfish will present organic and paid marketing strategies tailored for B2B companies
- Eventers who can share practical strategies and case studies to help event marketing generate leads
- LinkedIn: How B2B Companies Can Maximize LinkedIn for Sales, Marketing, and Branding
- Grace, Director at global B2B company Mirantis and CEO of DigiOcean, shares insights on global B2B marketing trends and strategies for staying one step ahead
B2B Roadmap 2025: Who is developing it?
This event is organized by Elephant Companyand produced in collaboration with various industry partners.
🐘 Elephant Company is a group specializing in organic marketing for B2B companies.
We use data to demonstrate the results of our search engine optimization (SEO) and long-form content strategies. Our top priority is the success of our clients and mutual growth within the industry.
B2B Roadmap 2025 is an event we’ve organized to expand into a platform where we can work together to solve the challenges faced by more companies and foster mutual growth. We invite all of you who are looking for insights into growth to join us at this event.
