Sharing insights from the B2B Roadmap speakers
Ahn eunjung
July 2, 2025
What kind of experience should we offer to attendees of the B2B Roadmap 2025?
June 19, 2025
Here, we’d like to share the mindset with which we welcomed participants and attended to every detail—from the inception of the ‘B2B Roadmap 2025’ through its development and on-site execution.
Yeji Amy Kim
May 30, 2025
We have successfully concluded the B2B Roadmap 2025. Thank you to everyone who joined us!
May 14, 2025
We need to examine whether the perception that “the ROI of display ads has declined” actually reflects the need for a different approach in light of the changing advertising landscape, or if it simply means that “ROI is falling.”
Minju Kim
May 12, 2025
I build services that make complex technologies accessible to everyone. I co-founded two B2B SaaS startups and saw them through to exit.
"Don't people usually search for B2B products?", "Our products have a specific target audience." Do you find yourself thinking this way too?
Elephant Company
May 9, 2025
In B2B business, strategies that try to kill two birds with one stone in the short term are ineffective. Take a step back and look at the bigger picture.
May 7, 2025
Why do the brand-centric marketing strategies that CEO Seo Ki-seok has developed through his own experience work even more effectively in the B2B market, balancing short-term performance and long-term
May 2, 2025
AI technology is a hot topic these days, but I think the first question we need to ask ourselves is this: “Is this technology truly solving our customers’ problems?”
We explore why companies need to adopt a "demand-driven" marketing strategy—rather than a "lead-driven" one—to keep pace with rapidly changing markets and customer needs.
April 29, 2025
Here’s a sales principle that’s incredibly simple yet incredibly hard to follow—and how Ringle, a pre-unicorn startup, has put it into practice.
B2B Roadmap 2025, a two-day event with 1,000 attendees—who will be there?
