For B2B companies, 'content' is not just simple text; it is the most effective marketing strategy for reaching potential customers. The Elifunt team is implementing 'Content Growth Marketing' to enhance the performance of this strategy. To wrap up the year, Elifunt planned the “2025 B2B Marketing Strategy Seminar” to share success stories and insights on B2B growth achieved through Content Growth Marketing. We are sharing the seminar on the Elifunt blog—filled with insights based on real-world success stories that cannot be found elsewhere!
B2B Marketing Strategies Discovered While Creating 1,189 Pieces of Content
Yeji, the founder of Elifunt, is a "writing marketer" with 13 years of experience. Before founding the company, she verified whether B2B marketing was possible using text-based content, and after launching, she developed a 'content growth' model. Through this, she achieved remarkable results, with many partner companies' organic channels growing by an average of 1,150%.
Kim Ye-ji, CEO of Elifunt, conducting the 2025 B2B Marketing Strategy Seminar
What is Content Growth Marketing?
an organic marketing strategy that naturally connects with customers through content that answers the problem situations revealed in search keywords (what customers are curious about). The reason 'growth' was added to 'content' is that 'content growth marketing' is a method that allows for more certain and faster growth than simple content marketing.
How should we create growth through content, and what results should we measure?
The core of content growth is the website. When people think of content, they often picture only long blog posts. However, the website is actually the most important base of operations. This is because the website is the first point of contact where customers encounter and make their choices. Therefore, it is crucial to structure and organize website content in the customer's language. Once each piece of content and the website have been published, you must meticulously measure and analyze how much the content aimed at driving traffic and conversion has contributed to actual business performance. This is because this data serves as the basis for your next marketing strategy.
☑️ ‘Content Growth Marketing Framework
Keyword Analysis by Funnel:Classification of Valid Keywords Based on Exploration, Inflow, and Conversion Journeys
Content DesignKeyword-Based Content Planning
SEO Optimization:Structuring with readers and search engines in mind
Growth analysismeasures traffic, conversion rate, and revenue contribution
Content growth marketing that naturally connects with customers through content that answers the problem situations revealed in search keywords
Content Growth Marketing Success Stories That Produced Different Results Depending on the Company
Content growth marketing has a larger goal than simply achieving top search engine rankings. It involves discovering the 'keywords' and 'content' that customers actually seek and driving them toward business growth. In fact, this strategy has helped many partner companies grow their businesses.
1. MetaPay, a payroll service that connected with large corporate clients through content
The protagonist of the first success story MetaPay,. Even MetaPay, a highly trusted payroll service chosen by industry leaders, initially needed time to build an organic marketing system. Due to limited internal resources, it was difficult to focus on content creation, and since the website was operated in a basic form without SEO optimization, customer traffic was low.
MetaPay, a payroll service that connects with large corporate clients through content
MetaPay first established a clear goal: over 1,000 HR managers at large corporations. In collaboration with Elifunt, it implemented two key strategies to achieve this goal.
👉 How did Metapay implement content growth marketing?
Completely revamped the website and established a content strategy for each funnel - Created an SEO-friendly site and structured it using keywords that capture the customers' language
Published content on the blog that HR managers actually seek - Produced content that addresses HR managers' questions, centering on timely keywords such as 'network separation in the financial sector'
As a result of continuously measuring and improving content performance, we were able to achieve remarkable results, growing both inflow and conversion in just three months. Alongside this, MetaPay published an E-Book for HR professionals, through which we secured over 100 new leads in a short period. By gradually diversifying our content types, we generated even greater results. Witnessing these notable achievements, not only MetaPay's marketing team but also the executives have realized the power of content growth and continue to focus on content. 🥰
2. Volta, the e-tax invoice service that drove 10x growth in inbound leads
The second featured company is Volta , a SaaS firm specializing in electronic tax invoice automation. In just one year, Volta has grown into a service chosen by 1,400 companies. However, even Volta's CEO, Moon Hyuk, had doubts about SEO during the early days of the startup. He reportedly started creating content with the simple thought, "Companies are doing a lot of content marketing, so shouldn't we give it a try too?" Although it was their first attempt, they decided to collaborate with Elifunt to minimize trial and error and enhance their expertise.
Lee Moon-hyuk, CEO of Volta, an electronic tax invoice service that drove 10x growth in inbound leads
In November 2023, Volta’s full-scale content growth began. We analyzed customer search journeys to formulate SEO strategies, revamped our website, and published our first content. Six months later, remarkable growth followed. Organic traffic increased by a staggering 843%, and after 11 months, it grew by 1,700%. This was a significantly higher level compared to other companies that started around the same time. Even more encouraging was that visitors to the website converted into actual leads, leading to a substantial increase in revenue. Experiencing these results, the Volta team became convinced that “the more high-quality content you build early on, the greater the results.”.
👉 How did Volta implement content growth marketing?
Development of sub-pages reflecting customer keywords - Discovered the keyword 'VAT calculator' frequently searched by customers and published a page featuring a VAT calculation function.
Content strategies to increase efficiency in the AI era - Secured such high credibility that searching for 'how to schedule tax invoice issuance' on ChatGPT yields the answer, "It is possible through Volta."
Thanks to the solid content built up in this way, Volta is currently experiencing a virtuous cycle of continuous, natural customer influx. Volta CEO Moon Hyuk emphasized the following in his closing remarks: “In the future, customers will evaluate services through AI. Therefore, creating high-quality content that can be chosen by AI will be key.”
📍 View details of Volta's B2B lead acquisition strategy that secured 400 clients in just 3 months
3. Moka Class, a group hobby class service that successfully pivoted to B2B
The protagonist of the final success story Moca Class, a. It initially started as a B2C business, but after feeling limitations in growth, it switched to B2B, and content growth played a key role in this process.
Jeong Jong-hak, CEO of Moka Class, a group hobby class service that successfully pivoted to B2B
In its early days, Moca Class operated a Naver blog for B2B and an Instagram account for B2C, focusing on outbound sales. Then, they discovered an interesting phenomenon. Customers who had previously shown no response to outbound calls began finding Moca Class through Google or Naver searches and contacting them directly. It was through this experience that they made the decision to "seriously dive into SEO!".
Afterwards, I discovered the Elifunt team and began collaborating with them. We established a content strategy tailored to the search funnel, revamped the website based on keywords, and experimented with 'customer case content' to improve the content. Finally, we also built a dashboard for performance measurement.
In fact, Mr. Jeong Jong-hak was more sincere and dedicated to his writing than anyone else. For the Moka Class team, consistent content planning and publishing, along with continuous growth, were the key to their success.
👉 How did Moca Class implement content growth marketing?
Accumulated a total of 400 pieces of content by publishing 6 pieces per week (250 on Naver, 150 on Google).
Optimized search exposure by adopting a self-hosted blog (Inblog) to support on-page SEO.
Keyword performance analysis and continuous content improvement.
Moca Class's performance was clearly demonstrated by the numbers. Within just four months of starting the collaboration with Elifunt, inbound leads increased fivefold, and the customer base diversified significantly to include public institutions, local governments, educational institutions, and large corporations. Monthly quote requests steadily increased by 30%, and the company recorded remarkable results, including a purchase conversion rate of over 30% and a repurchase rate of 40%. As Moca Class is stably maintaining such high conversion rates, it is now focusing on attracting even more customers.
Start content growth marketing now to help your B2B business achieve rocket growth!
Elifunt hosted various events throughout 2024. We shared concerns and achievements regarding B2B marketing and consistently provided practical insights. At the 2025 B2B Marketing Seminar, many participants commented that the stories based on vivid experiences, demonstrating how content growth translates into actual results across various industries and case studies, were highly beneficial.
“I realized that content is the most important thing. As expected, it was truly substantial since it was based on success stories.”
“It was great to hear diverse perspectives on content from representatives at other companies.”
“It was fantastic to hear about actual industry-specific B2B marketing experiences and insights.”
“I want to persuade my management as soon as possible to apply this to our company as well. Thank you.”
– From the post-seminar satisfaction survey for the 2025 B2B Marketing Seminar
We hope you have discovered insights from today's case studies that you can incorporate into your 2025 marketing strategy. It would be even better if you could apply just one of them to your company right now! If you find it difficult to get started, Elifunt is always ready to assist you. We plan to share news about even more informative meetups and seminars in 2025, so please continue to show your interest in Elifunt website. ❤️🔥
💡 We will be sharing the 2025 B2B marketing strategy unveiled in Session 2 on the blog this week, January 6th!
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